Sales Doesn’t Equal Service

It might be that you’re naturally better at selling than you are creating satisfied clients. That’s why you might benefit from this simple framework for building lasting relationships in your business. ...
February 8, 2017

The Heart of the Remodel

At the International Builders’ Show earlier this month, I was lucky enough to meet up with Mina Starsiak at the Owens Corning booth on the expo floor. Starsiak—a licensed real estate pro and REALTOR®—and her real estate attorney mother,...
January 27, 2017

Doing Demographics Differently

As a real estate professional, you’re surely aware of how important it is to stay abreast of the trends that affect your business. I’m betting your browsing history is filled with housing stats, news about local business developments, and...
January 5, 2017

Now That’s Dedication

Mindset, Method, & Metrics is a pragmatic guide to launching a real estate career in earnest, written in a breezy, conversational tone that makes for easy consumption. Honestly though, the authors really got me before the book even began....
November 18, 2016

How Affordable Housing Can Actually Succeed on the Open Market

More and more people are moving to cities, and though the luxury market has been leading our slow exit from recession, that imbalance can’t continue. It’s time for the real estate industry to weigh in on affordability and urbanization....
November 11, 2016

A Reader’s Guide to Orlando

Every year I like to take a look at some of the authors who are going to be speaking at the REALTORS® Conference and Expo, in the hopes of giving attendees a list of reading materials for the ride...
October 27, 2016

Recognizing Clutter for What It Is

When real estate pros talk to clients about decluttering their homes, they might not realize what they’re getting into. In fact, getting rid of stuff can be painful, even for those who aren’t hoarders or recent widows. It’s the...
October 4, 2016

What’s Old Is New in Small Home Living

They say necessity is the mother of invention, and when you’re trying to live in small confines, some new thinking might indeed be necessary. However, there are also historic examples that may prove to provide solutions that make downsizing...
September 20, 2016

A City Reading

I recently came across this piece from Next City talking about a reading list for the city of Boston, and it got me thinking. Of course, a city-wide book club isn’t anything new; for more than a decade my...
September 1, 2016

Do You Know Your Clients’ Tribe?

‘Tis the political season, wherein the country is sliced and diced into segments: blue vs. red, male and female voting blocs, and dozens of different demographic groups. So perhaps there is no better time to crack pollster John Zogby’s...
August 18, 2016

What Are You Really Selling?

Mark Roesler hopped in his car on a Saturday morning in the 1980s and drove to the quaint Indiana town where family members of the late film icon James Dean lived. An intellectual property rights attorney, Roesler sat down...
August 12, 2016

Lean, Mean Team Machines

Real estate teams are growing, and whether you’re on one already, a solo practitioner competing against them, or a broker trying to manage them, you’re likely looking to learn more about how they work. The reason I presume you...
July 28, 2016

Re-engineering the Real Estate Sales Process

It’s time to stop doing what isn’t working. Author Trish Bertuzzi lays the smack down on why sales organizations need to re-examine their strategy and operations. ...
July 18, 2016

Who’s Afraid of the Big, Bad Block Party?

Last Saturday, I faced a serious trial as a new home owner: first block party. We moved into our place late last summer, just after the annual block party and the local festival, so this would be our first...
July 12, 2016

Cracking the Burglary Code: Are You a Target?

Criminals look at a neighborhood using a totally different calculus than residents and real estate pros do. Learn how their lenses make targets out of certain geographic, social and architectural features. ...
June 24, 2016