Do You Know Your Clients’ Tribe?

‘Tis the political season, wherein the country is sliced and diced into segments: blue vs. red, male and female voting blocs, and dozens of different demographic groups. So perhaps there is no better time to crack pollster John Zogby’s...
August 18, 2016

What Are You Really Selling?

Mark Roesler hopped in his car on a Saturday morning in the 1980s and drove to the quaint Indiana town where family members of the late film icon James Dean lived. An intellectual property rights attorney, Roesler sat down...
August 12, 2016

Lean, Mean Team Machines

Real estate teams are growing, and whether you’re on one already, a solo practitioner competing against them, or a broker trying to manage them, you’re likely looking to learn more about how they work. The reason I presume you...
July 28, 2016

Re-engineering the Real Estate Sales Process

It’s time to stop doing what isn’t working. Author Trish Bertuzzi lays the smack down on why sales organizations need to re-examine their strategy and operations. ...
July 18, 2016

Who’s Afraid of the Big, Bad Block Party?

Last Saturday, I faced a serious trial as a new home owner: first block party. We moved into our place late last summer, just after the annual block party and the local festival, so this would be our first...
July 12, 2016

Cracking the Burglary Code: Are You a Target?

Criminals look at a neighborhood using a totally different calculus than residents and real estate pros do. Learn how their lenses make targets out of certain geographic, social and architectural features. ...
June 24, 2016

3 Surprising Ways to Measure Sustainability in Your Community

Sustainability is a popular word, and I think that’s mostly because it can mean so many different (but mostly positive) things: environmentally friendliness, durability, longevity, monetary balance. I would be willing to bet that at the 24th annual Congress...
June 8, 2016

3 Ways to Manage Your Yelp Rep

I found my agent on Yelp. Of course, it’s not like just chose the first local agent with a five-star rating. My reading of review sites goes much deeper than that (especially for important decisions such as finding a...
June 2, 2016

A List to Take to the Bookstore

It’s been awhile since we checked in with the New York Times Best Sellers in the business category. Although there are only two that specifically deal with real estate this month (number five overtly and number eight abstractly), I...
May 23, 2016

Why Prince was the Pinnacle of Business Savvy

Prince was the ultimate independent contractor. When he wasn’t happy with the way corporate America was treating his product, he went off on his own to serve his constituents directly. And how could you deny the branding chops of...
April 28, 2016

4 Ways You’re Wrong About Boomers

It seems everywhere you turn these days there’s some new diatribe against the generational focus of commentaries on society. It’s boomers attacking millennials attacking boomers… Heck, we even played an April Fool’s joke based on the trend a couple...
April 15, 2016

Happy Bi_thday to the _EALTO_® T_adema_k!

After 100 years, it’s easy to forget how important one little innovation is, especially if it’s something you use every day. Such is the case with the beloved REALTOR® “R,” which has been with us for a century....
March 24, 2016

5 Surprising Public Speaking Tips

I’ve never really been comfortable that oft-quoted stat that humans are more afraid of public speaking than death, or abnormally large spiders even. Giving a speech doesn’t often kill a person, President William Henry Harrison being a noted exception....
March 10, 2016

The Power of Beer and Cheap Houses

In the dark days that lead up to a presidential election—wherein candidates inevitably benefit from pointing out all the ways in which our country is failing—it can be tough to see the path to better times. That’s not the...
February 25, 2016

The Biophysics of Home Ownership

After spending years on the sidelines of conversations between real estate professionals, I know you guys like to talk shop just as much as I enjoy nerding out about grammar and publishing platforms with fellow writers and editors. People...
February 5, 2016