Monthly Archive:: December 2003

If You’re Going to Be a Cow, Be Purple

By Christopher M. Leporini, REALTOR® Magazine Purple Cow: Transform Your Business by Being Remarkable By Seth Godin (Portfolio, 2003) 145 pp., $19.95 Buy this book from Amazon.com The traditional P’s that marketers have used for decades to get noticed—such...
December 3, 2003

Stopping the Revolving Door

By Christopher M. Leporini, REALTOR® Magazine Harvard Business Review on Finding and Keeping the Best People Harvard Business School Press 221 pp., $19.95 Buy this book from Amazon.com. Harvard Business Review on Finding and Keeping the Best People assembles...
December 2, 2003

Secrets of E-Success

By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45 Buy this book from Amazon.com. Terri Murphy’s E-Listing and E-Selling Secrets...
December 1, 2003