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Book Excerpt: Power Real Estate Letters

QUICK SKIM

You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and sincere. That’s just one of the tips that authors William H. Pivar and Corinne Pivar serve up in the latest edition of Power Real Estate Letters: Letters, E-mails, and More to Meet All Business Needs (Dearborn, 2007). “Because direct mail is one of the most costly advertising media in terms of each contact made, you don’t want to waste dollars on mailings that fail to maximize results,” the authors write.

Find out 10 quick ways to make your letters snazzier so they’ll grab prospects’ attention in those critical first 15 seconds. Plus, get advice on how to ensure your letters come across as personal and professional, not as cheap mass-mail pieces.

Read an excerpt >

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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Comments
  1. I just started receiving Realtor Magazine OnLine and I Love It! As an Professional Home Stager as well as a Realtor. I’d love to see some articles on the bennefits of “Staging Homes” in a tough Real Estate Market. What a way to start my day!
    Great Job!

    Sheryl Pekarsky,
    Better Homes Realty
    &
    “The Stager”

  2. Meet financial lender and entrepreneur, Mark Anthony McCray a premier local business owner’s book release on April 15,2008 – FROM 5p-9p, at the Post Oak Grill, 1415 S. Post Oak, Houston, TX. and get first hand expertise on the “ins and outs” in Commercial Mortgage industry or just ask questions about other finance ventures! Young and fresh ideas about investing and surviving the current mortgage crisis and how you can survive during troubled times. Mark Anthony McCray and get first hand expertise on the “ins and outs” in Commercial Mortgage industry or just ask questions about other finance ventures! Young and fresh ideas about investing and surviving the current mortgage crisis and how you can survive during troubled times.
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  3. Lisa Woodard

    Would like to see thank you letter templates for the sale of house among others or know where I can find them.

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