By Melissa Dittmann Tracey

QUICK SKIM

Can’t sell a property? Maybe the home’s chi — or energy — is out of whack. In the new book Sell Your Home With Feng Shui (AuthorHouse, 2007), authors Christine Ayres and Cindy Coverdale teach you how to use this ancient Chinese technique of placement to generate buzz about your listings. Follow the book’s bagua — that is, an energy map of space — and you’ll be able to start staging warm, welcoming homes that help give buyers the energy to make an offer. The 87-page book is full of photos and sales success stories to show you how it’s done.

Buy the book

FROM THE BOOK: 5 FENG SHUI STAGING TIPS

Lure potential buyers with these feng shui style tips from the authors:

1. Curb buyers’ impression. Curb appeal is critical. Clear any trees or bushes that are blocking any windows or the front of the house. When buyers see the property, they’ll lift their gaze to see a clear, inviting path leading them inside the house. Also, use a welcome mat that is fit to proportion with the door and frame the doorway with matching pots of red flowers or evergreen trees on both sides for extra attention.

Continue reading »

Here are the latest top sellers on business and investing, according to Amazon.com:

1. The Age of Turbulence: Adventures in a New World, By Alan Greenspan

2. The Black Swan: The Impact of the Highly Improbable, By Nassim Nicholas Taleb

3. Giving: How Each of Us Can Change the World, By Bill Clinton

4. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich , By Timothy Ferriss

5. Microtrends: The Small Forces Behind Tomorrow’s Big Changes, By Mark Penn and E. Kinney Zalesne

6. Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything, By Steven D. Levitt and Stephen J. Dubner

7. Good to Great: Why Some Companies Make the Leap … and Others Don’t, By Jim Collins

8. Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart, By Ian Ayres

9. Getting Things Done: The Art of Stress-Free Productivity, By David Allen

10. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell

 

By Melissa Dittmann Tracey

QUICK SKIM

In the face of an attack, 60 percent of victims will become paralyzed with fear, about 20 percent will fight back unsuccessfully, and slightly more than 10 percent will use self-defense moves to get away. “What would you do?” author Robert Siciliano asks in his second edition of The Safety Minute: 01 (Safety Zone Press, 2003). With NAR’s Safety Week under way, Sept. 9-15, Siciliano’s book provides a good refresher on ways you can stay safe on the job, full of safety tip lists and diagrams of self defense moves. If you do find yourself in a dangerous situation, you’ll know how to get out of it.

FROM THE BOOK: 5 SAFETY TIPS

Pleading and crying have been shown to be ineffective defense strategies against an attacker. Instead, Siciliano suggests the following:

1. Embrace your fear. If you get a feeling that something isn’t right about a situation, trust your gut. Fear can be good for averting danger and it brings an adrenaline rush, providing you with an extra boost of strength. Fear also can sharpen your senses, allowing you to be more aware of your surroundings and acute to anything that seems out of place. Anticipate an assault so you’ll be ready to avoid or counter it. But don’t carry your fear on your sleeve — attackers look for vulnerability. Project confidence and strength. Be aware, alert, and ready.

Continue reading »


&nbsp&nbspThe Savvy Woman’s Homebuying Handbook (Prosperity Way Press, 2007)
&nbsp&nbspBy Tara-Nicholle Nelson
&nbsp&nbsp— Janice Glavan, GRI, e-PRO®, Equitable, Scottsdale, Ariz.

&nbsp&nbspFlipping Confidential: The Secrets to Renovating Property for Profit in any &nbsp&nbspMarket (Wiley, 2007)
&nbsp&nbspBy Kirsten Kemp
&nbsp&nbspReal Estate Presentations that Make Millions (AMACOM, 2007)
&nbsp&nbspBy Jim Remley
&nbsp&nbsp— Amy J. Chandler, Optimum Real Estate Inc., Whitman, Mass.


&nbsp&nbspSell With Soul: The New Agent’s Guide to an Extraordinary Career in Real &nbsp&nbspEstate (AuthorHouse, 2007)
&nbsp&nbspBy Jennifer Allan, GRI
&nbsp&nbsp— Noel Edrich, Home Team Real Estate, Sioux Falls, S.D.


&nbsp&nbspIf How-To’s Were Enough We Would All be Skinny, Rich and Happy (Insight &nbsp&nbspPublishing Group, 2004)
&nbsp&nbspBy Brian Klemmer
&nbsp&nbsp— Debra Allen, ABR, GRI, Prudential Arizona Properties, Gilbert, Ariz.

Tell us what you’re reading. Send an e-mail to bookblog@realtors.org that includes the title of the book you’re reading and the author, along with your name, contact information, and your photo.

 

By Melissa Dittmann Tracey

Public relations and marketing expert Steven Van Yoder responds to your previously submitted questions about his book Get Slightly Famous (Bay Tree Publishing, 2007).

When you live in a big city where networks are often already established, how do you suggest getting acquainted with real estate reporters so you become a trusted source?

VAN YODER: Start by familiarizing yourself with the local media outlets. Then, tailor your inside knowledge to the needs of the media. The first step in any media campaign is identifying relevant media outlets, and the key people within those organizations. Build a list of newspapers, magazines, newsletters, and radio and television programs where you want coverage. Visit your public library and familiarize yourself with the media resources available in the business reference section. In large urban libraries look for media directories (such as Bacons Media Source, Burrells, and others) that include information on thousands of media outlets.

Continue reading »

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can
take care of it!

Visit our friends!

A few highly recommended friends...