Can’t sell a property? Maybe the home’s chi — or energy — is out of whack. In the new book Sell Your Home With Feng Shui(AuthorHouse, 2007), authors Christine Ayres and Cindy Coverdale teach you how to use this ancient Chinese technique of placement to generate buzz about your listings. Follow the book’s bagua — that is, an energy map of space — and you’ll be able to start staging warm, welcoming homes that help give buyers the energy to make an offer. The 87-page book is full of photos and sales success stories to show you how it’s done.
Lure potential buyers with these feng shui style tips from the authors:
1. Curb buyers’ impression. Curb appeal is critical. Clear any trees or bushes that are blocking any windows or the front of the house. When buyers see the property, they’ll lift their gaze to see a clear, inviting path leading them inside the house. Also, use a welcome mat that is fit to proportion with the door and frame the doorway with matching pots of red flowers or evergreen trees on both sides for extra attention.
3. Enhance the bagua areas. Remember, bagua is an energy map of space that’s used in feng shui. For real estate, you’ll want to activate the career, buyer, fame, and wealth and abundance areas of the house. For example, for the buyer area — located in the front area of the inside and outside of the property — hang wind chimes that call buyers in. To activate fame chi — the center rear of the house — add a fire element like moving a fire pit or barbeque grill to the outside center of the house, or have a bowl of fiery, red apples in the kitchen.
2. Brighten it up. The color palette can help make a home more welcoming to buyers. If the interior of the home is painted in neutral colors, add bright pillows on sofas and chairs for bold accents. Use a vase of bright red flowers to liven up rooms. Also, paint the home’s outside trim around the roof a light, bright color to make a home look larger from the outside and draw a buyer’s eyes up. To demonstrate wealth and abundance in the far left corner of the house, use purple, red, green, gold, or silver in the linens and furniture.
4. Put your best room forward. The “room of first impression” in feng shui is where you want to direct buyers first. This is the best room in the house and what will help you sell the home. Have the directional flow of the entryway point buyers toward this room, such as by having colorful, large artwork to attract attention to the room or using a runner rug to lead them there. Once in the room, show it off. Accentuate beautiful outside views, for example, by using a mirror to reflect that view inside the house. If it’s a family room, place a large chair or sofa directly opposite and facing the entry path — “an open-arms welcome to the buyer that says ‘Come on in, there’s a place for you here.’”
5. Enlarge the space. A common buyer complaint: The room is too small! You can increase it. Make sure the furniture is in proportion to the room — it may be time to downsize that king-size bed in the master bedroom temporarily. Paint one wall in a room a bright color for an eye-catching accent wall that can help enlarge and add dimension to a room, particularly for box-shaped rooms or spaces without windows. Expand the windows by hanging window valances above the glass so they’re not covering any part of the windows. Good lighting and natural lighting also can make a space feel larger.
“Staging real estate with feng shui can help expand a narrow market for a particular property and resolve inherent problems in the house that may have turned buyers away. Feng shui enhancements can make a small living room look like a great room or transform a difficult entry into a beautiful, welcoming space. It can help to sell an empty house. You do not have to put in years of study or hire a professional feng shui consultant to put these simple and straightforward principles into practice. … Often, simply shifting the placement of what is already present in the house can do the trick.”
ABOUT THE AUTHOR
Christine Ayres has been a professional feng shui consultant since 1989 and owns the company Feng Shui Services, based in Lake Tahoe. She mastered feng shui after studying the Chinese technique for four years in Hong Kong. Co-author Cindy Coverdale is also a certified feng shui consultant and began studying transcendental energy in 1999.
Check back on Monday, Oct. 1, to read the authors’ responses to your previously submitted staging questions.
Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.