What They’re Reading Now (1/16/08)

Real estate pros share with us what books they’re currently reading and whether it’s worth the read.

  • Trump-Style Negotiation: Powerful Strategies and Tactics for Mastering Every Deal (Wiley, 2008), By George H. Ross

“I find that reading always expands your knowledge and you can always find something in these types of books that you can incorporate into your daily deals.”
— Yvette G. Valdes, e-Pro, ABR®, Lexi Realty, Homestead, Fla.

  • Real Estate Agent’s Field Guide: The Essential Insider Advice for Surviving in a Competitive Market (AMACOM, 2004), By Bridget McCrea

“It’s very well-written and contains interesting advice from different agents … Although it addresses changes in our market, it reminds us of the other things we need to improve upon. Looking around today, I see too many agents whining about the market instead of applying practical advice suggested by McCrea’s book. I can’t do much about the market, but I can read how to compete against discount brokers and that will get me more listings.”
— Mary Zentz, CRS, GRI, RE/MAX Suburban, Arlington Heights, Ill.

  • The Success Principle: How to get From Where You Are to Where You Want to Be (Collins, 2006), By Jack Canfield and Janet Switzer

“It’s a great read for anyone who wants to be successful in real estate — or any other field.”
— Ron Reed, Sellers Financial Group, Nashville

  • Endless Referrals (McGraw-Hill, 2005), By Bob Burg

“This book is great for ideas to build your database. It helps you to ask the right questions and get a solid response, and shows your client that you are listening. I can pick it up from time to time to get some great tips and I don’t forget what I have read — it’s that practical. It’s a great book for those starting out in the business to form great habits from the beginning or for the veteran real estate agent to fine tune better practices. I highly recommend it!”
— Tina Belazeros, RE/MAX Specialists, Jacksonville Beach, Fla.

  • The Millionarie Real Estate Agent (McGraw-Hill, 2004), By Gary Keller

“This book is well thought out and I especially like the creating teamwork ideas — although we are in a very different market in Mexico a lot of the information can apply.”
— Linda Wright, The Wright Team, Ajijic, Jalisco, Mexico

Tell us what you’re reading. Send an e-mail to bookblog@realtors.org that includes the title of the real estate book and its author, along with your name, contact information, and what you like or dislike about the book.

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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