By Melissa Dittmann Tracey
QUICK SKIM
For those who’ve wondered why some people seem to always find success while you struggle to live paycheck to paycheck, author Robert Shemin has the answer. In his new book, How Come That Idiot’s Rich and I’m Not? (Crown Publishers, 2008), Shemin provides a roadmap to becoming what he calls a “Rich Idiot” and building your wealth. He talks from experience, having become a multimillionaire himself by the age of 30 and owning a real estate empire of more than 400 properties. His wealth strategy relies on purchasing real estate, investing in stocks and bonds, and building your own business.
FROM THE BOOK: 5 WAYS TO INCREASE YOUR WEALTH
The key to achieving financial wealth first requires unlearning some of the things that have been holding you back, Shemin says. Here are a few:
1. Stop thinking too much. If you overanalyze and spend hours studying and creating complex charts to evaluate decisions, you risk becoming too set in your ways and unable to accept new ideas. In other words, “you’ve become too heavily invested in your own smartness,” Shemin says. By the time you’ve made a decision, the opportunity has disappeared. Instead, get the basic facts, verify those facts through others who’ve taken similar opportunities, trust your instincts, and then, most importantly, take action.
Here are the latest top selling books about marketing and sales from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell
2. Influence: The Psychology of Persuasion, By Robert B. Cialdini
3. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott
4. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, By W. Chan Kim and Renée Mauborgne
5. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness, By Jay Conrad Levinson
6. Microtrends: The Small Forces Behind Tomorrow’s Big Changes, By Mark Penn and E. Kinney Zalesne
7. Meatball Sundae: Is Your Marketing out of Sync?, By Seth Godin
8. The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play, By Neil Fiore
9. Raving Fans: A Revolutionary Approach To Customer Service, By Ken Blanchard and Sheldon Bowles
10. The Long Tail: Why the Future of Business is Selling Less of More, By Chris Anderson
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