What They’re Reading Now (3/03/08)

Real estate pros share with us what books they’re currently reading and whether it’s worth the read.

  • Never Eat Alone (Currency, 2005), By Keith Ferrazzi and Tahl Raz

“This book is a must read for all new agents. The author goes into detail on how to market yourself and network properly. It is the perfect guide for a first year agent who is looking to get their name out. The author discusses not only his successes, but his mistakes in life, too. It’s a great guide to follow to figure out what it takes to flourish in business, and succeed in marketing ‘you,’ the agent. One of the great pieces of advice the author gives is making sure you always follow up with everyone you meet, in three ways: by mail (or e-mail), by phone, and in person. I follow this rule with all my new prospects.”
— Jason Bonnet, Weichert REALTORS®, Washington, D.C.

  • Endless Referrals (McGraw-Hill, 2005), By Bob Burg

“This one should definitely be in your top 10 or your MUST READS for 2008 list. Most of us do not fully utilize the client in front of us to lead us to our next client. I decided in November 2007 that I would change this picture and reduce my marketing and advertising expenses while increasing my sales volume by developing a ‘referral system.’ Since then, I’ve read several books on the subject and this one, so far, tops the list. … Every [practitioner], new or seasoned, who plans to be in the business for the next 3-5 years or longer, needs to get a copy of this one and read it, then re-read it, and put his suggestions into action ASAP.”
— Ron Reed, The Mortgage Doc, Sellers Financial Group Inc.

  • Why we Want you to be Rich (Rich Press, 2006), By Donald Trump and Robert Kiyosaki

“It’s a great book about the trends around the United States, both in real estate and financial well-being. Both authors describe how they have made their wealths in the real estate industry, regardless of a down or up market.”
— Bill Somerset, Century 21 Central Falls Realty, Dover, N.H.

Tell us what you’re reading. Send an e-mail to bookblog@realtors.org that includes the title of the real estate book and its author, along with your name, contact information, and what you like or dislike about the book.

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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