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Top 10 Sales & Marketing Books (08/11/08)

By Melissa Dittmann Tracey

Here are the latest top selling books in sales and marketing from Amazon.com:

1. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

2. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell

3. Influence: The Psychology of Persuasion, By Robert B. Cialdini

4. Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely

5. Nudge: Improving Decisions About Health, Wealth, and Happiness, By Richard H. Thaler and Cass R. Sunstein

6. Sway: The Irresistible Pull of Irrational Behavior, By Ori Brafman and Rom Brafman

7. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott

8. The Mary Kay Way: Timeless Principles from America’s Greatest Woman Entrepreneur, By Mary Kay Ash

9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, By W. Chan Kim and Renée Mauborgne

10. Principles of Marketing, 12th Edition, By Philip Kotler and Gary Armstrong

Comments
  1. I would also recommend another book that is exceptional and not as well publicized:

    How Successful People Win : Using “Bunkhouse Logic” to Get What You Want in Life
    by Ben Stein

    It is a fantastic book and very motivating.

  2. yocurtis

    Thanks for including this book list it’s great to know what other people in sales are reading and what skill sets they are working to improve.

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