By Erica Christoffer
QUICK SKIM
If cold calling, door knocking, and spending oodles of money on marketing don’t sound like your cup of tea, don’t sweat it, you can still flourish in the real estate business. Author Jennifer Allan will show you how in her book Sell with Soul (BlueGreen Books, 2008). No longer do you have to tarnish your principles to prospect. Challenging the industry’s status quo, Allan offers fun and easy tips on how to generate business and referrals with respect. Allan uses examples from her own career, while outlining the value of a hard and thorough work ethic to achieve success. BUY THE BOOK
FROM THE BOOK: 5 WAYS TO GENERATE MORE BUSINESS LEADS
1. Take your friends to lunch. Keep in touch with people in your social network by taking one person to lunch each week. Don’t make it an infomercial about your business. Instead use the time as an opportunity to catch up. After all, relationships are key. Next time someone at your friend’s office says they’re looking for a REALTOR®, you’ll be the first to pop into mind.
2. Know your market. Look at houses, preview as much as you can, and put together practice market analysis reports. Be the expert your clients expect you to be, plus some. Knowledge and professionalism are impressive traits. Plus, your clients will trust you more when you know what you’re talking about. Allan’s mantra: “Competence gives you confidence.” Continue reading »
By Melissa Dittmann Tracey
The Weekly Book Scan caught up with real estate pro and author Bente Gallagher (a.k.a. Jennie Bentley) to talk about her new novel, Fatal Fixer-Upper (Berkley Prime Crime, 2008), a do-it-yourself mystery centered around a renovation project. The book follows New Yorker Avery Baker, who inherits her aunt’s 1870s Victorian cottage in Waterfield, Maine. While she sets out to learn all about home renovation, she unravels family secrets with historical ties and clues to a missing professor in the area.
Bentley used her experience as a renovator and real estate professional in Nashville, Tenn., to write the fiction book, which is her first published novel. In November, the book was No. 11 on the Barnes & Noble bestseller list for paperback novels.
Bentley is willing to respond to any of your questions, so after you read the Q&A, be free to post a comment or question for her below.
Where did you get the idea for the novel?
Jennie Bentley
BENTLEY: I had first written an unpublished book Cut Throat Business about a real estate agent when I was a new agent myself. Whenever I walked into empty houses, my vivid imagination would start going wild. I would open the door to an empty house – and I realized that anything could be in there—you never know what you were walking into. So for that book, I made it about a real estate agent who stumbles over a dead body in an empty house.
My agent started sending it around to publishers and it made it to Penguin. They liked it but they didn’t think a real estate topic would work for them. Their books are usually focused on crafts, hobbies, and activities.
Because of my bio as a real estate agent and renovator, they asked me to write a mystery series about a home renovator. Continue reading »
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