Top 10 Sales & Marketing Books (Jan. 12, 2009)

Here are the top selling books in sales and marketing from

1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell

2. Jeffrey Gitomer’s Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life, By Jeffrey Gitomer

3. Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely

4. Influence: The Psychology of Persuasion, By Robert B. Cialdini

5. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott

6. Principles of Marketing (12th Edition), By Philip Kotler and Gary Armstrong

7. Marketing Management (13th Edition), By Philip Kotler and Kevin Keller

8. Nudge: Improving Decisions About Health, Wealth, and Happiness, By Richard H. Thaler and Cass R. Sunstein

9. MKTG 2.0, 2008 – 2009 Student Edition, By Charles W. Lamb, Joseph F. Hair and Carl McDaniel

10. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini

Melissa Tracey

Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine, writing about home & design trends, technology, and sales and marketing. She manages the magazine's award-winning Styled, Staged & Sold blog.

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  1. I am hoping for some input, has anyone read any of these. I just started reading the Power of Nice, I like it!

  2. Hey just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in
    Safari. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you
    know. The design look great though! Hope you get the
    issue solved soon. Cheers

  3. Hi, Jamal

    You might try updating to the latest Safari. We’re not seeing any problems on our end, but we’ll keep a look out. Thanks!