By Shane Singh, Editorial Intern, REALTOR® Magazine
In The Whuffie Factor (Crown Business, 2009), author Tara Hunt explains how businesses can harness the power of social capital to their benefit, whether it is in the form of Facebook profiles, wikis, or tweets.
Hunt says businesses should use the Web to connect with their customers and create consumer loyalty. That’s just a preview of the advice she’ll dispense during her presentation, “Whuffie for Real Estate Professionals: How Social Capital Sells,”at the 2009 REALTORS Conference & Expo in November. Until then, here are some of her tips on how to capitalize on Twitter’s growing popularity by turning 140-characters into a business tool:
Create trust between you and your customers by tweeting your thoughts about your business. Keep it real, but positive.
Tweet up events and announcements–both your own and those of others that might interest your followers, who’ll appreciate the information.
Run contests on Twitter to gain followers and excitement on the Web.
Use the @username reply to create conversations with invested followers and get consumer feedback. Direct replies too will help form relationships with followers.
Keep it light and be funny. Tweeting something humorous you overheard in the office or linking to cartoons and jokes on the Web shows you’re not always about business (but remember to always be appropriate).
Tweets that make people laugh are great, but so are ones that make people think, so shake things up with lyrics, quotes, or a “thought of the day.”
Get more exposure by placing Twitter widgets on your Facebook page or blog.
Download Twitter applications to your iPhone and Blackberry and update on the go, track who’s talking about you, and browse for people in your community with similar interests–it’s all part of keeping your followers happy and engaged.
We’d love to hear your ideas for tweets and which elicit the best responses from your followers. Share your thoughts with us in the Comments section below!