Here are the top selling sales and marketing books from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
2. Crush It!: Why NOW Is the Time to Cash In on Your Passion, by Gary Vaynerchuk
3. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media), by Brian Halligan, Dharmesh Shah, David Meerman Scott
4. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
5. Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini
6. Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman
7. The Art of the Idea: And How It Can Change Your Life, by John Hunt, Sam Nhlengethwa
8. The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success, by Frank J. Rumbauskas Jr.
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, Renée Mauborgne
10. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan, Julien Smith
By Bob Soron, Copy Editor, REALTOR® Magazine
QUICK SKIM
Do you love where you live? Or is it just where you landed, where you happened to settle? When you meet a potential client, can you tell whether they’re just focused on the house, or do they seek a home that’s part of a vibrant community? For some time, many Americans have felt that community planners lost sight of the need for pleasant, lively neighborhoods, designed and built for people. These people have talked in code words such as “walkable,” “sustainable,” and “people-friendly.” And recently they’ve started to push their ideas to civic leaders, to green industries, and to the real estate trade, seeking communities that support a lifestyle centered on the neighborhood.
Fifteen years ago, novelist James Howard Kunstler wrote his first nonfiction book, The Geography of Nowhere: The Rise and Decline of America’s Man-Made Landscape (Touchstone Press, 1994), after wondering why he had always loved some of the areas in which he had lived and so strongly disliked others. At the time he had no training in urban or community planning; he wanted to explore the effect that cities, towns, and neighborhoods had on their residents’ quality of life. But he communicated his answers so well that he gave voice to those who agreed, and his book — which inspired a sequel, Home from Nowhere: Remaking Our Everyday World for the 21st Century (Touchstone Press, 1998) — has become a staple among people who care where they live.
FROM THE BOOK: 5 LESSONS FOR THE REAL ESTATE INDUSTRY
1. The car isn’t the enemy: People always need reliable transportation, whether it’s walking, cycling, driving, or public transportation. Above all, the car made America accessible, whether for the simple pleasure of a drive in the country or for the need to move and seek a better life during hard times. But many urban planners have ignored other transportation in favor of the automobile. Kunstler doesn’t spare his contempt for the worst excesses, but his focus is always on spaces that allow people easy access to all their needs. Continue reading »
The following is an excerpt from the book SuccessMapping: Achieve What You Want…Right Now! (Emerald Book Co., 2009) by Arlene Johnson. The book provides a step-by-step roadmap to achieving success and your personal goals.
Here’s a very basic and universal truth: We all have far more potential than we will ever realize. Really, you are wired to experience success in all that matters to you. It’s who you are. So, equipped with your belief in what might be possible and what you next want to accomplish, SuccessMapping will show you how!
The Eight Success Blockers
Even when we strongly believe that we are totally capable to achieve a specific goal, we can stall out and stop taking action before we accomplish what we set out to. What keeps preventing us from starting or completing our most important journeys toward life dreams and goals?
There are eight major reasons-”success blockers”-that can stop you from starting something you want to achieve or completing it once you’ve started.
The Eight Success Blockers are:
1. Neglecting your potential. Not believing that you can succeed with-or, because of multiple options, having no clarity about-what you really want to accomplish.
2. Lack of focus. When your thoughts, behaviors and actions are not “laser-focused” on what you want to achieve.
3. Choosing not to engage. Making decisions that Do Not Help you achieve what you want: When needing to change, choosing to wait and see and do nothing different. Or choosing to oppose or resist engaging in the change opportunity. Continue reading »
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