Here are the current top selling real estate books from Amazon.com:
1. The Housing Boom and Bust, by Thomas Sowell
2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life., by Robert T. Kiyosaki
3. The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!, by Gary Keller, Dave Jenks, Jay Papasan, Gary Keller, Dave Jenks, Jay Papasan
4. The Great Depression Ahead: How to Prosper in the Debt Crisis of 2010 – 2012, by Harry S. Dent
5. What Every Real Estate Investor Needs to Know About Cash Flow… And 36 Other Key Financial Measures, by Frank Gallinelli
6. FLIP: How to Find, Fix, and Sell Houses for Profit, by Rick Villani, Clay Davis, Gary Keller
7. Investing in Real Estate, by Gary W. Eldred
8. The Complete Guide to Investing in Real Estate Tax Liens & Deeds: How to Earn High Rates of Return – Safely, by Jamaine Burrell
9. The Housing Boom and Bust [For Kindle], by Thomas Sowell
10. Profit by Investing in Real Estate Tax Liens: Earn Safe, Secured, and Fixed Returns Every Time, by Larry Loftis
The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for insight on how to build a good online reputation through social networks that helps boost your brand? This book offers answers on how a business can gain positive influence (and profit) online.
How Humans Shape the Web
Although the general public’s level of mistrust is at an all-time high, there are individuals and companies who do successfully use the Internet to establish levels of trust in the communities where they operate. In the technology sector, a person such as Robert Scoble (circa Microsoft days) stands out as someone who, by the nature of how he communicated about his formerly faceless company, developed a strong level of trust among his online community. In the United Kingdom, JP Rangaswami is managing director of BT Design for BT Group. His blog, Confused of Calcutta, is often about cricket, music, food, and many things not related to a major telecommunications company; yet, because of his stories and conversational writing tone, we trust Rangaswami and have a positive opinion about BT.
Those who are most familiar with the digital space—we refer to them as ‘‘digital natives’’—have become accustomed to a new level of transparency. They operate under the assumption that everything they do will eventually be known online. Realizing they are unable to hide anything, they choose not to try. Instead, they leverage the way the Web connects us and ties our information together to help turn transparency into an asset for doing business. Continue reading »
The following is an excerpt from Chapter 22 of the book “JUST LISTEN: Discover the Secret to Getting Through to Absolutely Anyone” (Amacom, 2009) by Mark Goulston. The book outlines the effectiveness of various communication techniques and the science behind how the brain switches from “no” to “yes.”
BUY THIS BOOK
Take It All the Way to “No”
Benefit: Move a person rapidly through every phase of the Persuasion Cycle from resistance to “doing,” by creating agreement where none exists.
Life is a series of sales situations, and the answer is “no” if you don’t ask.
—PATRICIA FRIPP, EXECUTIVE SPEECH COACH
Walter Dunn was one of the top people at Coca-Cola for four decades. Dunn was responsible for getting Coke many major accounts, including Disney and several professional sports organizations.
Walter told me how years ago he tried to get Coke into one of the main movie theater chains. After speaking with the theater representative for a while, he got this response: “Sorry, Walter, the answer is ‘No.’ We’ve decided to go with Pepsi.”
Without missing a beat, Walter replied: “What question did I fail to ask, or what problem did I fail to address, that—if I had— would have caused you to give me a different answer?” Continue reading »
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