Here are the current top selling real estate books from Amazon.com:
1. The Housing Boom and Bust, by Thomas Sowell
2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life., by Robert T. Kiyosaki
3. The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!, by Gary Keller, Dave Jenks, Jay Papasan, Gary Keller, Dave Jenks, Jay Papasan
4. The Great Depression Ahead: How to Prosper in the Debt Crisis of 2010 – 2012, by Harry S. Dent
5. What Every Real Estate Investor Needs to Know About Cash Flow… And 36 Other Key Financial Measures, by Frank Gallinelli
6. FLIP: How to Find, Fix, and Sell Houses for Profit, by Rick Villani, Clay Davis, Gary Keller
7. Investing in Real Estate, by Gary W. Eldred
8. The Complete Guide to Investing in Real Estate Tax Liens & Deeds: How to Earn High Rates of Return – Safely, by Jamaine Burrell
9. The Housing Boom and Bust [For Kindle], by Thomas Sowell
10. Profit by Investing in Real Estate Tax Liens: Earn Safe, Secured, and Fixed Returns Every Time, by Larry Loftis
The following is an excerpt from Chapter 22 of the book “JUST LISTEN: Discover the Secret to Getting Through to Absolutely Anyone” (Amacom, 2009) by Mark Goulston. The book outlines the effectiveness of various communication techniques and the science behind how the brain switches from “no” to “yes.”
BUY THIS BOOK
Take It All the Way to “No”
Benefit: Move a person rapidly through every phase of the Persuasion Cycle from resistance to “doing,” by creating agreement where none exists.
Life is a series of sales situations, and the answer is “no” if you don’t ask.
—PATRICIA FRIPP, EXECUTIVE SPEECH COACH
Walter Dunn was one of the top people at Coca-Cola for four decades. Dunn was responsible for getting Coke many major accounts, including Disney and several professional sports organizations.
Walter told me how years ago he tried to get Coke into one of the main movie theater chains. After speaking with the theater representative for a while, he got this response: “Sorry, Walter, the answer is ‘No.’ We’ve decided to go with Pepsi.”
Without missing a beat, Walter replied: “What question did I fail to ask, or what problem did I fail to address, that—if I had— would have caused you to give me a different answer?” Continue reading »