By Erica Christoffer, Contributing Editor, REALTOR® Magazine
If you haven’t heard of Steve Garfield or seen his name floating around the social media world, it’s time to step into the light — the video spotlight, that is. One only needs to Google Steve Garfield’s name to get a glimpse at his vast online career where he has been charting the video blogging waters. He started his first video blog in 2004 and has since become a sought-after adviser to Fortune 500 companies, including Kodak, AT&T, Nokia, and Panasonic.
Garfield recently published a book “Get Seen: Online Video Secrets to Building Your Business” and it’s filled with tutorials, examples, and step-by-step instruction on how to effectively incorporate video into your online marketing plan.
When I approached Garfield about setting up an interview for REALTOR® Magazine’s Weekly Book Scan, he offered the opportunity to chat via wetoku.com, a site that records 10 minutes of webcam interaction — the perfect resource for conducting interviews.
Watch as Garfield explains how his career culminated into writing “Get Seen” and offers tips on forming online communities, using video to connect with people in your community, and tools for fast, easy shooting. (I apologize for the very poor sound quality on my end!)