Here are the best selling marketing and sales books from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
2. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
3. Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
4. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan, Dharmesh Shah, David Meerman Scott
5. Different: Escaping the Competitive Herd by Youngme Moon
6. Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series) by Patrick Lencioni
7. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
8. Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne
10. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman
By Brian Summerfield, Online Editor, REALTOR® Magazine
If you’ve gotten past the title of this post, you may be thinking: This guy wrote about a basketball book for a real estate blog? How self-indulgent is that? The answer: very self-indulgent. I admit it. But let me say two things in my defense. First, I didn’t start this book with the intention of covering it in The Weekly Book Scan. It’s something I’m reading in my free time, just for fun.
Second, although he didn’t intend to do it in The Book of Basketball: The NBA According to the Sports Guy, ESPN columnist Bill Simmons inadvertently delineates the conditions for a cohesive, high-performing real estate brokerage. He does this in the course of his discussion of the characteristics of great basketball players and teams, which are, as it turns out, very transferable to brokerages and the associates who work for them.
According to Simmons, professional basketball is today afflicted by an obsession with numbers. Too many team managers, coaches, journalists, and players have an unhealthy fixation on individual statistics, and don’t pay enough attention to the most important stats of all: team wins and championships. For instance, Allen Iverson led the NBA in scoring four times, while Tim Duncan led the San Antonio Spurs to four NBA championships. So who’s the better player? Iverson, on paper. On the court, where the game is actually played, it’s Duncan.
Similarly, in a brokerage, several associates may have good individual numbers, but if you don’t have the right mix of personalities, experience, drive, and specialization, any success you have may be short-lived. Effective broker-owners — and basketball managers and coaches — should aim to build a great team, not just a haphazard assemblage of talent. Continue reading »