Here are the current best-selling small business and entrepreneurship books from Amazon.com:
1. Weaving Dreams: The Joy of Work, The Love of Life by Tami Longaberger
2. Good to Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins
3. The Five Dysfunctions of a Team: A leadership Fable (J-B Lencioni Series) by Patrick Lencioni
4. Rework by Jason Fried and David Heinemeier Hansson
5. Rework [for Kindle] by Jason Fried and David Heinemeier Hansson
6. Business Model Generation: A handbook for Visionaries, Game Changers and Challengers by Alexander Osterwalder and Yves Pigneur
7. The E-Myth Revisited: Way Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
8. The One Minute Manager by Kenneth H. Blanchard and Spencer Johnson
9. Crash It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
10. Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin, Harry Paul, John Christensen and Ken Blanchard
By Shane Michael Singh, Editorial Intern, REALTOR® Magazine
Instant gratification. That’s the solution to winning customers in a marketplace saturated with competition, says Robert Bloom in his book The New Experts (Greenleaf Book Group Press, 2010; $18.95 hardcover). In a time when wireless Internet and mobile apps make it quicker and easier for consumers to compare options and make informed purchasing decisions, Bloom says the key to standing out in the marketplace (and the webosphere) is satisfying the needs of these “new experts” at four stages, giving them what they want, when they want it.
- First impressions matter. Dubbed the “Now-or-Never Moment” by Bloom, this stage encompasses the first interaction between your company, your product, and the consumer. Albeit brief—such as the amount of time it takes someone to look at your website—this stage is critical in positioning your product as a viable option.
- Follow through. Sales fall through far too often during the intensive periods of consideration, negotiation, and closing. Bloom advises smart engagement with customers throughout the grey zones of pending purchases, or the “Make-or-Break” moments, and making sure their needs are met. Continue reading »