By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
The only way you’ll be winning the real estate game is if your clients are. Industry veteran Richard Steinhoff wants to help you help them. With more than 30 years under his belt, Steinhoff drew from his plethora of client-centric experiences to write his new book, Turning Myths into Money: An Insider’s Guide to Winning the Real Estate Game. He’s blowing open misconceptions and busting myths that may be tripping-up your clients’ real estate process.
Q&A with Richard Steinhoff:
How did you get your start in real estate?
Steinhoff: I had a friend who just got their real estate license and they needed some help getting a house sold. I already had a college education and I decided to get my broker license. We opened our own office and that’s how I got started. My specialty was in commercial, but our office dealt with both residential and commercial real estate and we grew to have about 40 agents.
I’ve wanted to write a book for years and my daughter always encouraged me. When the market took a turn and I started to see all this bad information out there, it became apparent that this was the right time to write a book that helps people by giving them good advice from someone inside the real estate industry.
You include 90 real estate myths in your book. Which ones, in your opinion, are the most important to understand?
Steinhoff: I originally write more than 100 myths, but we cut them down to 90. There’s a whole section on how to find a good agent. Also, the section on short sales and foreclosures are must-reads for people.
What do you cover in the short sale section of your book? Continue reading »
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title like Chief Curator and Provocateur at Prophet, a branding and marketing consulting agency, Stefanovich commands creativity. His mantra is LAMSTAIH (pronounced lamb’s tie) – Look At More Stuff; Think About It Harder.
Stefanovich explains LAMSTAIH in his new book, “LOOK AT MORE: A Proven Approach to Innovation, Growth, and Change,” (Jossy-Bass/Wiley, 2011) though a framework called the 5 M’s: Mood, Mindset, Mechanisms, Measurement, and Momentum. Each section is brought to life with stories of business innovation in action.
The following is an excerpt of Chapter 3 – “Mechanisms” – where he shares a number of examples regarding his work with the chamber of commerce in Richmond, Va., to revitalize the downtown area.
EXCERPT:
There are a variety of methods for exploring opportunities, but an essential first step is to create lists of the characteristics that define the issue or objective. This isn’t a counting-things-up kind of inventory. What we’re doing here is assessing three types of characteristics to find the components with the most opportunities for delivering growth and change: Continue reading »
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