The most popular marketing-related books this week from Amazon.com.
1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937.
“Think and Grow Rich is a motivational book written by Napoleon Hill and inspired by a suggestion by Scottish-American billionaire Andrew Carnegie. It was published in 1937 during the Great Depression. At Andrew Carnegie’s bidding, Hill studied the characteristics of the high achievers from past and of his day and developed 15 “laws” of success intended to be applied by anybody to achieve success. Think and Grow Rich! condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.”
2. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, Paperback (Back Bay Books, Jan 7, 2002)
“The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or “tipping point” is reached, changing the world. Gladwell’s thesis that ideas, products, messages and behaviors “spread just like viruses do” remains a metaphor as he follows the growth of “word-of-mouth epidemics” triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). ” –Copyright 2000 Reed Business Information Inc. Continue reading »