Be the Grateful Dead of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine

marketing-lessons-from-the-grateful-deadThe Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many.

How did they do it? How did they achieve and maintain such an inspiring level of success? There are many lessons these bands can teach real estate professionals and other entrepreneurs.

In the same vein and a great piggy-back to our video interview with “Come Together” author Richard Courtney, this short documentary features David Meerman Scott and Brian Halligan at the Gathering of the Vibes Festival last year. It offers a captivating (and musically delicious) inside look at their recent book “Marketing Lessons from the Grateful Dead.”

The Dead knew how to get in front of people, as is pointed out in the book and this short film. They toured nonstop throughout their career, reaching out to their fans, creating personal connections and lasting relationships. Plus, they had a recognizable brand that they stuck with. Sounds like key elements real estate practitioners can implement in their careers.

Check out the book, check out this video, and share your thoughts: How can you be more like the Grateful Dead of real estate?

Marketing Lessons from the Grateful Dead mini-documentary from David Meerman Scott on Vimeo.

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This post was contributed exclusively for REALTOR® Magazine.

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