Breaking News: Jack Cotton, real estate agent and author who was featured on the Book Scan last year, made it to the top of Amazon.com’s bestsellers list this month. On Oct. 6, his book Selling Luxury Homes hit number one in the real estate book category. His other two books, 12 Secrets Luxury Home Sellers Know That You Can Use Today and 12 Secrets Luxury Home Buyers Know That You Can Use Today, climbed to numbers two and three, respectively, in the category of bestsellers in the buying and selling homes book category.
“It was phenomenal to have three books hit the best seller list on the same day,” said Cotton. “In this challenging real estate market, the books are a resource not just for agents, but for buyers and sellers who need a competitive edge.”
Since the release of the three books, Cotton continues to work as an agent at Sotheby’s International Realty in Osterville, as well as speaking and signing books at events throughout the country. For the past two years, he has been a featured speaker at the National Association of REALTORS® Conference and Expo. For more information on the books, visit www.jackcotton.com, follow him on Facebook or Twitter @jackcotton, or email jack@jackcotton.com.
By Meg White, REALTOR® Magazine
It’s hard to imagine someone with business interests ranging from Hollywood to wine-making to wedding dress sales being worried about becoming the proverbial cog in the machine, but Wayne Rogers avoids this fate at all costs.
Rogers, known for his role as Trapper John on the TV series M*A*S*H, recently wrote a book with co-writer Josh Young that helps translate the success he’s had in performing as well as investing. The result is an entrepreneurial self-help book for people who can’t stand entrepreneurial self-help books.
“I have no interest in telling you what you should or should not do or in giving you lessons about how to get involved in a business, start a business, or run a business. I have no step-by-step plan for success or surefire tips to becoming a millionaire,” Rogers writes in his introduction. If readers have a problem with that, he boldly suggests “there is always the trash can,” and moves on to chapter one.
Instead of following the usual self-help script, Make Your Own Rules: A Renegade Guide to Unconventional Success (AMACOM Books, 2011) uses case studies to illustrate the impact creativity, research, and careful partnership can have on the timely seizure of opportunity. Rogers’ emphasis on turning distressed assets into successful ventures takes special note of today’s market volatility, as does his advice to buck trends and disregard the status quo. His new spin on tired business clichés such as “the customer is always right,” gives readers reason to dust off these old paradigms and repurpose them for a new generation. Along with his many property development and acquisition case studies, real estate professionals will especially appreciate Rogers’ innovative ideas, self-reliance, and independence.
Rogers recently spoke with REALTOR® Magazine about his new book and his unconventional path to entrepreneurial success.
In your book, you say you devote the same amount of energy to a $10,000 investment as you would a $100,000 investment. Real estate practitioners often work just as hard to sell a $200,000 house as they might for a house two or three times that much. How do you stay focused and motivated to do your best in those situations? Continue reading »
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