Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular: Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t reprint all the recommendations, here’s a few of the lively comments real estate pros wrote about these three books. Find out why they’re worth putting on your must-read list in 2012.
Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Luxury Marketing Luxury Homes by Laurie Moore-Moore
Gretchen Lambeth
“
Fabulous insight into how the luxury market works! A must read for all agents who want to work in this niche.” — Gretchen L. Lambeth, Hawaiian Isle Real Estate, Kailua-Kona, Hawaii
“Hands down, it’s the best written, most comprehensive yet concise real estate book I have read. It provides unparalleled insight and value to all luxury real estate professionals, from novices to the most experienced.” — Darren Weiner, Antigen Realty, Miami Beach, Fla.
Petra Fahey
“I was one of the early members of the LHMS designation and have attended two of Laura’s classes over the years. This book is the most successful tool I have and the information has allowed me to become and remain a strong presence in the luxury home market for my area. The most important insight was learning the housing market at the various price points. Many of the homes I list are custom homes, so this pricing strategy is paramount in helping me get the price point across to my sellers. I use this strategy when pricing all my luxury homes and homes that are in other price ranges as well. After years of following the steps in Laura’s book, I am now regularly interviewed by the local paper when they are working on a real estate specific story. I can’t thank Laura enough for her efforts that have resulted in my success.” — Petra Fahey, Real Living Country Ranch, Bullhead City, Ariz. Continue reading »
By Agnes Masnik, Freelance Writer for REALTOR® Magazine
For real estate professionals, the bottom line is business. While some people become complacent in their job, others seek opportunities to create more business prospects.
To avoid complacency, think of one personal life change to focus on. It could be attending a networking event each month, brushing up on social media and technology-based marketing tools, or cracking open that book you have been meaning to read.
Making a small, imperceptible life change can be the secret to achieving your personal goal, says Darren Hardy, publisher and editorial director of SUCCESS Magazine.
In his new book, The Compound Effect: Jumpstart Your Income, Your Life, Your Success (Vanguard Press; November 2011), Hardy reveals why small, consistent changes and smart choices on a daily basis can equal big rewards in the future.
With 17 years experience studying personal development and achievement, Hardy covers many of life’s bases and he helps readers explore options for creating good business habits, a healthier lifestyle, and a more fulfilling personal life. This book is not real estate specific, but it does capture the essence of Hardy’s passion for success.
Hardy got into real estate when he was 20 years old. He remembers entering an office of 44 veteran agents with thick Rolodexes full of clients. During a meeting, one of them even called him “a naive snot nosed kid.” That encounter, he says, was a turning point in his career. Three months later, he was outselling the entire office. Continue reading »
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