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Sounds like a great read. I will have to check it out. While I am not a realtor, I am a big believer if driving the best customer experiences as possible. I am guessing much of what the author talks about in this book and the same concepts behind building customer relationships and improving customer satisfaction.
Doing something while asking for nothing in return is a great way to build customer loyalty.
Sorry…you CAN’T train generosity anymore than you can train honesty and integrity. I have been selling real estate for 34 years and I can train good writing skills, math skills, computer skills…but they HAVE TO BE HONEST, GENEROUS AND HAVE INTEGITY when they walk in the door. I had a new agent at one of my open houses this last weekend and he stood around for about two hours. I was very busy and spent time with the prospective purchasers and finally when I had a break I asked him if he had any questions and he said, “I’m new at real estate and I want to learn your tricks”. I told him THERE ARE NO TRICKS. There is caring, professionalism and always, always, always doing what is best for your client (you dont have to second guess what is right for them).
[...] real estate do-gooders such as our Good Neighbors, or the popularity of Michael J. Maher’s “generosity generation.” Perhaps they too have learned that best way to appeal to these “spend shifters” is to focus [...]
[...] (7L) The Seven Levels of Communication: Go from Relationships to Referrals (AuthorHouse, 2010), by Michael J. Maher [...]
[...] Also, check out this interview with the author published on Book Scan. [...]
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