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I think that Realtors should absolutely read books targeted for consumers, because that is what our clients are reading too. Plus, there is usually a slant in there that we may not have though of.
Previously I have included relevant books in my buyer packets, perhaps its time to do this again. I look forward to reading this one.
I believe that an informed person makes better decisions and knowing your clients (potential and actual) is critical to success. With the advent of the internet, MLS postings and access to information consumers are extremely aware and, at the prices of homes today they expect, and deserve, more than just opening doors and pointing out the obvious (“This is the kitchen. Here’s the living room”)
Thanks for making me aware of this book, I am looking forward t reading it so I can increase the value I bring to all my real estate interactions.
I do think Realtors should read books like this. There’s no doubt a solid amount of research done and that can only benefit us and in turn our own clients. So much so, I see a book like this as a decent hand out to any serious buyer lead – it would surely provide reasurance to the potential buyer that they are hiring a pro that’s not affraid to answer the tough questions. Yep. I could see myself passing this out to serious buyer leads, as long as it’s a good read and not to expensive…
Absolutely we should be reading what both buyers and sellers are reading. It helps keep us informed of not only what they might know but also what they are thinking and why.
Absolutely we should read what buyers and sellers are reading. It keeps us informed of not only what they may know but what they are thinking and why.
On several meetings I have been asked for my ratio of selling price to original and last list price in comparison to the local market, and also Days On Market performance for my listings measured against local averages.
I read articles aimed at buyers and sellers so I know what they are being told. Sometimes I think techie and other types of writers just make hings up so they can justify their paychecks, and I don’t like to be blindsided with weird stuff. This just makes me look ill informed and unprofessional.
I would be interested in reading it and I am a real estate agent. I have only been an agent for about 2 years. It would be nice to know what the consumer is thinking!
As a full time Realtor going on 10 years in the business – I really enjoyed reading your questions and happy I could answer those on the fly without an prep. I look forward to reading you book. Anything I can do to be a better Realtor is worth the time. Thank you!
First of all thank you for reviewing this book; sounds great!
And yes! By all means . . . Realtors SHOULD read books and articles that are geared towards the consumer! Some of the questions Ms. Cusata asked I would have never thought of. They are good questions that people should know; and as their Realtor, I better know what they are thinking. It can be things that I now address.
This will be a book on the top of my reading list. We in Real Estate show read books of all types so we are aware of what is out there and no one can say they know all there is to know about anything. We are always in a learning curve and we should acknowledge that we are and be open to new and different ideas from sources of all types. I remember a trainer I once had told me one of the best things I could learn is to be a “Green Pea” and never forget it; being a Green Pea is someone new to a field and should be open to ideas from all sources. I am an eternal Green Pea!
Meg If you want to truly call your self a professional- you need to be constantly reading up on your industry.And you certainly need to listen to what the consumer is hearing , weather you agree with it or not.Would you go to a doctor that is proud of not reading any medical journals, since he or she finished med school?
I am eager to read this one. I try very hard to keep a balanced portfolio of listing sales to buyer sales each year because I think it is so important to both sides of the transaction to know what the other is thinking and looking for. In the nearly 13 years of my experience, I find that changes.
We most DEFINITELY need to read anything pitched to our buyer and seller clients because there are great ideas to be shared AND there is some mis-information we need to be equally prepared to professionally clarify.
Thanks for this review. You just put the author on track for a best seller! I’m ordering my pre-release copy today, if possible.
As an international broker/realtor, am so eager to learn how to increase the sales of my company and to leave a legacy of good service to both sellers and buyers.
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