Monthly Archive:: August 2013

Judging a Book by its Reviews

Say what you will about online shopping behemoth Amazon.com. In my humble opinion, the best thing about the whole site is the reviews. Sometimes they actually help me decide whether or not to purchase a product that I can’t...
August 20, 2013

‘Book Report’ Displays Benefits of Home Ownership

Have you seen this consumer advertising piece from the National Association of REALTORS®? I think it’s really smart, and not just because I’m a sucker for cute kids who enjoy reading books. Here’s the truth, though: The Field Guide...
August 13, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013