Booking it to San Fran

Credit: Mick Orlosky

Every year at the REALTORS® Conference & Expo, I find new authors and books to explore. But what if you want to get a jump start on the meetings coming up this November?

Well, I don’t know about you, but the flight from Chicago to San Francisco is not a short one. And I never travel without a book. Maybe like me, you need to pick up some reading for the trip. Why not bring something directly related to a conference experience? If you grab something from one of these six authors who will be presenting at the conference, you might also try and get it signed at their session.


  1. I saw Darryl Davis speak during Midyear this year and really enjoyed it. You can find his book, How To Become a Power Agent in Real Estate (McGraw-Hill, 2002), at the REALTOR® Store.
  2. If you’re looking for something outside of the sales arena, pick up Immaculée Ilibagiza’s Left to Tell: Discovering God Amidst the Rwandan Holocaust (Hay House, 2007). This inspiring true story of how the author hid with seven other women in the cramped bathroom of a local pastor’s house for 91 days to survive the Rwandan genocide in 1994 will undoubtedly leave you with a fresh perspective on life.
  3. Luke Williams’ book Disrupt: The Unthinkable to Spark Transformation in Your Business (FT Press, 2011) promises “a steady stream of disruptive strategies and unexpected solutions to stay ahead of the game.”
  4. The former editor-in-chief of Wired, Chris Anderson looks at innovations in American manufacturing in his latest book, Makers: The New Industrial Revolution (Crown Business, 2012). You can even get a free PDF of the first section of the book at his site.
  5. Or maybe you want a whole book for free? Download Value Beyond Cost Savings: How to Underwrite Sustainable Properties (Green Building Finance Consortium, 2010)—part of Scott Muldavin’s attempt to help “quantify and articulate the value of sustainable property investment” beyond simple return-on-investment-type calculations—for free at the Green Building Finance Consortium’s site.
  6. Finally, Peter Knight details a “simple, 17-step plan” that promises to help you address business problems and opportunities in his book The Highly Effective Marketing Plan (HEMP): A Proven, Practical Planning Process for Companies of all Sizes (FT Press, 2008).

What are you bringing to read on the road to San Fran? Let me know in the comment section below!

Meg White

Meg White is the managing editor for REALTOR® Magazine and administrator of the magazine's Weekly Book Scan blog. Contact her at mwhite[at]

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