The past week, I don’t think I passed one evening without spending at least a few minutes working on my Thanksgiving spreadsheet. I’m constantly updating the grocery lists, timetables, cleaning schedules, and more, with the hope that all this advanced planning will allow me to spend the day enjoying life with family and friends.
Because as much as the holidays are all about rushing around, they are also a great time to reflect upon and appreciate what really matters in life. And just in the nick of time, there’s a new book out there to help you do just that. Written by two real estate professionals and one CPA (all three of whom are sisters), the book explores their attempts to refocus on life after the recession.
7F Words for Living a Balanced Life contains plenty of first-hand recollections from each of the sisters about how they take time to make sure each of their days addresses the seven Fs: focus, faith, freedom, family, finance, fitness, and fun. The book is packed with actionable advice on how to bring the 7F Words to life. Below, I’ve chosen one tip per word, to get you started this holiday weekend. Continue reading »
Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.”
In the place of these vehicles for the Coke message, they’re hoping their year-old online magazine Coca-Cola Journey will step in. Here’s what Director of Digital Communications and Social Media Ashley Brown says Coke learned after launching this social-driven twist on public relations:
Stories that are bright, fun, and brilliant are hits. Readers voted for more Coke-focused stories than un-branded content. They gravitated to stories that focused on Coke’s rich heritage, innovation, careers, and our marketing programs. Virtually all of our coverage of Coca-Cola’s business is a winner. Our readers turned out to be newshounds, travel buffs, photographers, cooking enthusiasts, technology early adopters, sports fans, and music lovers. They left us thousands of comments, and shared our stories tens of thousands of times. We are positively stunned that nearly two-thirds of them are under 34, and that millennials are our most engaged readers.
Ever gotten a letter of intent from unrepresented buyer offering to purchase your listing for exactly for 63 percent of your list price, subject to an armload of caveats and stipulations? How about a minimalist purchase contract from an LLC, missing many, if not all, of the forms required by the local, state or federal government?
The letter probably came right out of a book, ripped out by someone who recently attended a seminar on how to “get rich quick” by investing in real estate. Continue reading »