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How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social media silver bullet will be the answer to all of your problems.WBS_focus

In Corey Perlman’s book, Social Media Overload: Simple Social Media Strategies for Overwhelmed and Deprived Businesses (Garnet Group Publishing, 2014), he says you don’t have to be on every social media site. In fact, he says the fewer platforms that you spend your time concentrating on,  the bigger your potential return will be.

If you aren’t sure where to begin or which social media sites to prioritize, you should take a look at Perlman’s book. It’s one of the few that actually makes this complex question simpler.

Some of my main takeaways were:

  • Make sure your website is solid before you invest time in social media and ensure it’s specifically designed for lead conversion.
  • Even if you’re not on the Google+ as a social media user, you can still create a Google+ local business page to increase your visibility.
  • Post value-added, concise content with a catchy title relevant to your audience. And don’t forget an engaging picture!
  • Blogging can help you become a thought leader in your market.
  • Make your message about your customers, not about your business offerings.
  • Don’t aggressively sell with social media or you will lose trust.

So now that I’ve got you focused, tell me: If you could use only one social media channel to promote your business, which would you choose and why?

Doug Devitre

Doug Devitre is a Certified Speaking Professional of the National Speakers Association and has been inducted into the National Association of REALTORS® REBAC Hall of Fame for being one of the top educators in the industry. He has helped organizations in 37 states, across Canada, and anywhere else with an Internet connection to achieve faster results using these ideas.

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