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How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social media silver bullet will be the answer to all of your problems.WBS_focus

In Corey Perlman’s book, Social Media Overload: Simple Social Media Strategies for Overwhelmed and Deprived Businesses (Garnet Group Publishing, 2014), he says you don’t have to be on every social media site. In fact, he says the fewer platforms that you spend your time concentrating on,  the bigger your potential return will be.

If you aren’t sure where to begin or which social media sites to prioritize, you should take a look at Perlman’s book. It’s one of the few that actually makes this complex question simpler.

Some of my main takeaways were:

  • Make sure your website is solid before you invest time in social media and ensure it’s specifically designed for lead conversion.
  • Even if you’re not on the Google+ as a social media user, you can still create a Google+ local business page to increase your visibility.
  • Post value-added, concise content with a catchy title relevant to your audience. And don’t forget an engaging picture!
  • Blogging can help you become a thought leader in your market.
  • Make your message about your customers, not about your business offerings.
  • Don’t aggressively sell with social media or you will lose trust.

So now that I’ve got you focused, tell me: If you could use only one social media channel to promote your business, which would you choose and why?

Doug Devitre

Companies bring in Doug Devitre, CSP, when they want to improve sales and marketing using the latest technology with quantifiable metrics. He is a member of the National Association of REALTORS® Business Specialties Hall of Fame and earned the Certified Speaking Professional award, which is bestowed upon the top 10 percent of professional speakers worldwide. His new book, Screen to Screen Selling—published by McGraw Hill and available in July 2015—helps executives and sales managers increase sales, productivity, and customer experience without being physically present.

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