Author Archive

Re-engineering the Real Estate Sales Process

It’s time to stop doing what isn’t working. Author Trish Bertuzzi lays the smack down on why sales organizations need to re-examine their strategy and operations. ...
July 18, 2016

Um, We Need to Talk.

I’m ready for the day. My iPhone, iPad, laptop, and back-up batteries are fully charged, apps are updated, and cache is cleared. I’m ready to have an awesome day, positive that technology is not going to get in my...
January 6, 2016

Writing Tips for the Digital Native

Let’s face it. No matter who your customer is or what type of transaction you represent, each one of us can improve our digital communications. Whether you are exchanging e-mail, posting to social media, or texting, how you structure...
August 13, 2015

Use Search Like a (Web) Master

If information is power and the World Wide Web hosts it all, then the No. 1 skill set to access what you need when you need it is search. And how you search for information is just as important...
July 28, 2015

The Gentle Art of Asking

Every day we ask for help. It could be as simple as asking for a referral or it could be as complicated as asking a broker to join your franchise.  Either way the ask not only depends on what you...
June 4, 2015

Book Clubs for the Obsessive-Compulsive Learner

Where do you go for ideas on your next book to read? Do you post a blurb out on social media asking for the best title? Or do you join a book club in order to be part of...

4 Ways to Rise Above the Noise & Generate Leads Online

Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated, over-opinionated, and misinformed. The buzz of social media is quietly fading and the scream for demonstrating value is taking on new forms...
February 19, 2015

3 Solid Ways to Rock the Cold Call

The best way to grow your business is to pick up the phone and call potential prospects. Here’s how to take the pain out of this vital practice....
February 4, 2015

A Vocab Lesson for Nonstop Growth

Have you ever wondered why one month’s sales are slow, and the next is crazy busy?  Or maybe you feel like you’ve hit a ceiling on income potential and you’re looking for precise ways to accelerate the growth of...
August 12, 2014

How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014

Time to Go to War on Your Mind

Be a professional and go to work on your mind. Resistance may be the enemy, but the only thing that is holding you back is you....
July 18, 2014

Selling on Your Toes

Today’s home buyers are smarter than they ever have been. They have access to more data online, more opinions from multiple perspectives, and more technology to make decisions about where they want to live. Home sellers too are equipped with...
May 29, 2014

Control Yourself!

A person’s willpower to do the right things consistently over time is the key determinant to success. Training and development icon Bob Mager can determine a performance problem by asking, “If I put a gun to your head, would...
May 23, 2014

How to Answer the Commission Question

Are you worth the commission you charge for representation? Some home buyers and sellers believe they need to negotiate your commission in the same way that they will negotiate the price of their next home. Part of your job...
May 5, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...