Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular: Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t reprint all the recommendations, here’s a few of the lively comments real estate pros wrote about these three books. Find out why they’re worth putting on your must-read list in 2012.
Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Luxury Marketing Luxury Homes by Laurie Moore-Moore
“Fabulous insight into how the luxury market works! A must read for all agents who want to work in this niche.” — Gretchen L. Lambeth, Hawaiian Isle Real Estate, Kailua-Kona, Hawaii
“Hands down, it’s the best written, most comprehensive yet concise real estate book I have read. It provides unparalleled insight and value to all luxury real estate professionals, from novices to the most experienced.” — Darren Weiner, Antigen Realty, Miami Beach, Fla.
“I was one of the early members of the LHMS designation and have attended two of Laura’s classes over the years. This book is the most successful tool I have and the information has allowed me to become and remain a strong presence in the luxury home market for my area. The most important insight was learning the housing market at the various price points. Many of the homes I list are custom homes, so this pricing strategy is paramount in helping me get the price point across to my sellers. I use this strategy when pricing all my luxury homes and homes that are in other price ranges as well. After years of following the steps in Laura’s book, I am now regularly interviewed by the local paper when they are working on a real estate specific story. I can’t thank Laura enough for her efforts that have resulted in my success.” — Petra Fahey, Real Living Country Ranch, Bullhead City, Ariz. Continue reading »
By Agnes Masnik, Freelance Writer for REALTOR® Magazine
To avoid complacency, think of one personal life change to focus on. It could be attending a networking event each month, brushing up on social media and technology-based marketing tools, or cracking open that book you have been meaning to read.
Making a small, imperceptible life change can be the secret to achieving your personal goal, says Darren Hardy, publisher and editorial director of SUCCESS Magazine.
In his new book, The Compound Effect: Jumpstart Your Income, Your Life, Your Success (Vanguard Press; November 2011), Hardy reveals why small, consistent changes and smart choices on a daily basis can equal big rewards in the future.
With 17 years experience studying personal development and achievement, Hardy covers many of life’s bases and he helps readers explore options for creating good business habits, a healthier lifestyle, and a more fulfilling personal life. This book is not real estate specific, but it does capture the essence of Hardy’s passion for success.
Hardy got into real estate when he was 20 years old. He remembers entering an office of 44 veteran agents with thick Rolodexes full of clients. During a meeting, one of them even called him “a naive snot nosed kid.” That encounter, he says, was a turning point in his career. Three months later, he was outselling the entire office. Continue reading »
By Agnes Masnik, Freelance Writer for REALTOR® Magazine
More than 10,000 Baby Boomers a day are turning 65 starting this year, according to the Pew Research Center. And home owners are responding to changes in the economy by exploring the option of turning a single-family house into two homes.
Commonly known as accessory dwelling units (ADUs), these dual housing arrangements were quite common up until the end of World War II and the boom of suburbanization. ADUs are now making a comeback. The “New Urbanism” planning trend includes ADUs in a wide range of affordable housing choices, particularly for the elderly, disabled, empty-nesters and young workers.
Michael Litchfield, author of In-laws, Outlaws, and Granny Flats: Your Guide to Turning One House into Two Homes (Taunton Press, 2011) helps answers the question if an ADU is right for your clients.
From the book: 3 Key Points for REALTORS®
1. Get to know the various types of Accessory Dwelling Units.
2. Understand common zoning standards for ADUs to better advise your clients.
3. Gain an understanding of the family dynamic surrounding a life change and how to best meet clients’ housing needs.
Litchfield walks the reader through the decision-making process from the details of popular designs to tips on how to choose appliances and materials for energy and space saving products, as well as navigating plans and permits. He chronicles 30 in-law units and personal stories in the U.S. and Canada. Litchfield offers a richly-illustrated and informative guide to transforming a single-family house into a property with independent living spaces.
From the book: 7 Take-Aways For Home Owners
1. An ADU allows for family to live close by. Continue reading »
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
How did they do it? How did they achieve and maintain such an inspiring level of success? There are many lessons these bands can teach real estate professionals and other entrepreneurs.
In the same vein and a great piggy-back to our video interview with “Come Together” author Richard Courtney, this short documentary features David Meerman Scott and Brian Halligan at the Gathering of the Vibes Festival last year. It offers a captivating (and musically delicious) inside look at their recent book “Marketing Lessons from the Grateful Dead.”
The Dead knew how to get in front of people, as is pointed out in the book and this short film. They toured nonstop throughout their career, reaching out to their fans, creating personal connections and lasting relationships. Plus, they had a recognizable brand that they stuck with. Sounds like key elements real estate practitioners can implement in their careers.
Check out the book, check out this video, and share your thoughts: How can you be more like the Grateful Dead of real estate?
The most popular marketing-related books this week from Amazon.com.
1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937.
“Think and Grow Rich is a motivational book written by Napoleon Hill and inspired by a suggestion by Scottish-American billionaire Andrew Carnegie. It was published in 1937 during the Great Depression. At Andrew Carnegie’s bidding, Hill studied the characteristics of the high achievers from past and of his day and developed 15 “laws” of success intended to be applied by anybody to achieve success. Think and Grow Rich! condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.”
2. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, Paperback (Back Bay Books, Jan 7, 2002)
“The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or “tipping point” is reached, changing the world. Gladwell’s thesis that ideas, products, messages and behaviors “spread just like viruses do” remains a metaphor as he follows the growth of “word-of-mouth epidemics” triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). ” –Copyright 2000 Reed Business Information Inc. Continue reading »