Author Archive

The Fictional Value of Street Names

Back in January, I found nearly endless fun playing around with an online “tool” created by The New York Times to analyze what effect a street name might have on the value of a single-family home. Basically, you key...
April 7, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...
March 16, 2015

Bring Them in With Style

In our upcoming March/April issue, we have a feature about a consumer panel we brought in to give feedback on real estate professionals’ bios. One of the biggest complaints? Sloppy grammar and spelling mistakes. As a writer, I don’t...

Hiring to Amaze

We all want raving fans, whether they’re employees, higher-ups, or clients. And we all have our own "-isms" that we live and work by. Maybe it’s time to write them down?...
February 13, 2015

Stay on Track With Productivity Plans

If you made a resolution this year to be more productive, there’s a new book out from the company that practically defined “productive people.” Three Franklin Covey staffers share the bill on The 5 Choices: The Path to Extraordinary...
January 7, 2015

Top Real Estate Stories of 2014

Here at the Book Scan, my job is to not only review books and keep you in the loop with pertinent book news, but to learn what real estate professionals want to read about. In that spirit, I wanted...
December 30, 2014

The Top Business Book of 2014

The Financial Times has come out with its list of top financial books for the tenth year, and I’m embarrassed to say I haven’t read one of them! Granted, none are specifically about real estate. But being as concentrated...
December 18, 2014

6 Books to Consider for Your 2014 Holiday Shopping List

There’s something special about buying a book for someone. Reading is generally a solitary profession, but gifting the written word is an intimate way to connect with someone without having to burst the bubble a reader gets to occupy...
December 3, 2014

A Guide to Gratitude

Not exactly feeling thankful this season? Honestly, I get it. But the words of Nate Ellis might change your tune....
November 19, 2014

Learning From the Funny Pages

Are you a self-taught webmaster, struggling with jargon-filled, build-your-own-website resources? Or maybe you just want to be a little more hands-on with your existing site. Believe it or not, a comic book might be just what you need. ...
October 10, 2014

What to Pack for NOLA

I just got my travel plans in order for next month’s REALTORS® Conference & Expo in beautiful New Orleans, La., and I’m already thinking about what to read on the plane. See, each year before we get together at...
October 1, 2014

Super Sad House Story

Aside from the characters in this clever dystopian novel about America's fictional near-future collapse, architecture functions as a a tidy literary device in Gary Shteyngart’s Super Sad True Love Story. ...
September 23, 2014

Reader’s Special

One of the privileges of my position at REALTOR® Magazine is introducing our print stories to the Internet every two months. Tomorrow is the day that the September/October issue hits the web, and there are a lot of reasons...
September 16, 2014

Home: A Deep-Seated Need

Sometimes one can find intrinsic truths about the human condition in the most mundane of places. Like the introductory chapter of an architecture textbook. That’s what happened to me this week when I was skimming through Invitation to Architecture:...
September 10, 2014