Author Archive

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

A Question of Time

Now that the dark days of winter are in the rear-view mirror and selling season is here, are you finding it tough to accomplish all your tasks in any given day? It’s funny, but with daylight savings time upon...
March 18, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

To Buy a House in the Jungle

Every once in a while, when I’m reading something wholly unrelated to work, I come across the most interesting insights into property ownership. This week I’ve been wading through the terrifying, foul-smelling world of Upton Sinclair’s The Jungle. The...
February 25, 2014

The Danger of Always Being On

OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have...
January 31, 2014

Turning Ego Systems Into Ecosystems

There’s nothing like traveling for a conference to put you behind in your work. Sorting through all my notes from attending Inman Connect earlier this month, I realized I heard from a whole bunch of really smart authors in...
January 28, 2014

Surviving the Relo Relay

So I’ve been working on this project called Street Cred with the our pals over at Doorsteps, a platform that works with real estate pros to educate and empower home buyers. It’s basically all about how REALTORS® are truly...
January 13, 2014

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013

The Tech Trend Race

It’s easy to feel like we’re constantly behind the times when it comes to online trends. Not only are products out of date as soon as you take them home from the store, but the needs of consumers online...
December 17, 2013

Planning for 2014 Together

Do you have an outrageous goal for next year? Consider getting the whole company on board....
December 10, 2013