Author Archive

You’re Not a Virtual Cupcake. Celebrate It.

Real estate pros can learn a lot about connecting with their community from recent efforts by independent booksellers. ...
July 14, 2014

Perusing the Biz Section

It’s been awhile since we checked in with the business section of the New York Times bestsellers list, so I thought we could peruse the shelves together. The ranking below reflects sales in June 2014. CAPITAL IN THE TWENTY-FIRST...
July 9, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...
June 20, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014

Suburban Death Knell is Premature

Leigh Gallagher’s book The End of the Suburbs: Where the American Dream Is Moving (Portfolio Hardcover, 2013) has gotten a lot of attention lately. It’s one of those ideas that’s appeared in book form at the perfect time. We’re...
May 20, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

A Question of Time

Now that the dark days of winter are in the rear-view mirror and selling season is here, are you finding it tough to accomplish all your tasks in any given day? It’s funny, but with daylight savings time upon...
March 18, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

To Buy a House in the Jungle

Every once in a while, when I’m reading something wholly unrelated to work, I come across the most interesting insights into property ownership. This week I’ve been wading through the terrifying, foul-smelling world of Upton Sinclair’s The Jungle. The...
February 25, 2014

The Danger of Always Being On

OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have...
January 31, 2014