Author Archive

Reader’s Special

One of the privileges of my position at REALTOR® Magazine is introducing our print stories to the Internet every two months. Tomorrow is the day that the September/October issue hits the web, and there are a lot of reasons...
September 16, 2014

Home: A Deep-Seated Need

Sometimes one can find intrinsic truths about the human condition in the most mundane of places. Like the introductory chapter of an architecture textbook. That’s what happened to me this week when I was skimming through Invitation to Architecture:...
September 10, 2014

Present It Like TED

Carmine Gallo picked the brains of the people who gave the most popular TED Talks ever and compiled an almost encyclopedic look at how to get and keep an audience's rapt attention. Here are a few tips from the...
September 3, 2014

Changing the Game, One Chapter at a Time

Dallas Hancock, CEO of the Peoria Area Association of REALTORS®, only needed to see the table of contents of Game Changers—The Unfounded Fears and Future Prosperity of the Residential Real Estate Industry to know that it was something her...
August 6, 2014

You’re Not a Virtual Cupcake. Celebrate It.

Real estate pros can learn a lot about connecting with their community from recent efforts by independent booksellers. ...
July 14, 2014

Perusing the Biz Section

It’s been awhile since we checked in with the business section of the New York Times bestsellers list, so I thought we could peruse the shelves together. The ranking below reflects sales in June 2014. CAPITAL IN THE TWENTY-FIRST...
July 9, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...
June 20, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014

Suburban Death Knell is Premature

Leigh Gallagher’s book The End of the Suburbs: Where the American Dream Is Moving (Portfolio Hardcover, 2013) has gotten a lot of attention lately. It’s one of those ideas that’s appeared in book form at the perfect time. We’re...
May 20, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014