Here are the best selling real estate books from Amazon.com:
1. Shift: How Top Real Estate Agents Tackle Tough Times, by Gary Keller
2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. By Robert T. Kiyosaki
3. The Millionaire Real Estate Agent: It’s Not About the Money … It’s About Being the Best You Can Be! By Gary Keller, Dave Jenks, and Jay Papasan
4. The Great Depression Ahead: How to Prosper in the Debt Crisis of 2010-2012, by Harry S. Dent Continue reading »
The following excerpt is taken from the book SUPERCOACH: 10 Secrets to Transform Anyone’s Life by Michael Neill. It is published by Hay House (March 2010) and is available at all bookstores or online at: www.hayhouse.com.
What is it that allows one person to ask and ask and ask for what he wants, while others stop themselves before even popping the very first question?
This is the simple secret at the heart of this session:
You can ask anyone for anything when you make it okay for them to say “no.”
Your ability to not take the word no personally, no matter how dramatically that “no” may be delivered, is the key to success—not (by definition) because people will always say yes, but because it won’t be emotionally devastating to you if they don’t. The more comfortable you get with the word no, the less likely you are to get caught up in a sort of “post-traumatic stress disorder” of the mind, walking on eggshells and becoming more and more afraid to ask for what you want.
One of the things that can make it considerably easier to face up to the possibility of a strong “no” is knowing that this response invariably comes from one of three places:
1. Other people’s fear that you will “make” them hear something they don’t want to hear or do something they don’t want to do. Continue reading »
Here are the current top selling books about sales in real estate from Amazon.com:
1. FLIP: How to Find, Fix, and Sell Houses for Profit, by Rick Villani, Clay Davis, and Gary Keller
2. Success as a Real Estate Agent for Dummies, by Dirk Zeller
3. Keepers of the Castle: Real Estate Executives on Leadership and Management, by William J. Ferguson
4. The ABC’s of Property Management: What You Need to Know to Maximize Your Money Now (Rich Dad’s Advisors), by Ken McElroy
5. Your First Year in Real Estate: Making the Transition From Total Novice to Successful Professional, by Dirk Zeller
6. Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate, by James A. Randel Continue reading »
The following is an article contributed to The Weekly Book Scan by career coach Nancy Anderson. Anderson is the author of the new book Work With Passion in Midlife and Beyond (New World Library, 2010). Buy the Book >
By Nancy Anderson
Joanna was an administrator in a public health agency when she came to me for help with her career. She had two graduate degrees, a large income, and a prestigious title. But endless meetings and the time it took to implement her ideas drove her crazy. To cope with her frustration, she overate and drank too much alcohol.
When I asked Joanna what she did when she was not working, she said she got up early on weekends to organize her house and garage. She loved organizing so much her neighbors asked her to get their homes and garages in order.
“Why don’t you do that for a living?” I asked.
“What, clean houses and garages?” Joanna asked. “My doctor father would have a fit if he thought I was going into such a lowly business. Don’t forget he paid for my two graduate degrees in health administration.”
Here you have an example of how the fear of criticism stops creativity in its tracks. Continue reading »
By Mary Martinez, National Association of REALTORS® Manager Library & Digital Information Repository
Real estate professionals downloaded over 16,000 digital books from the Virtual Library eBooks Collection at Realtor.org in 2009 — and 2010 is off to a record start with 800-plus downloads in less than the first two weeks of January.
Why the surge in digital books interest? Recent enhancements to the digital library include increased lending limits (up to 6 eBooks can be checked out simultaneously — up from 3), integration with Twitter and Facebook, and now mobile access. With Windows Mobile (5 or newer), members of the National Association of REALTORS® can now wirelessly download audiobooks to their Smartphone, Blackberry®, and other web-enabled devices using OverDrive® Media Console for Windows Mobile. Android™ device owners can install a beta version of OverDrive Media Console to download OverDrive MP3 audiobooks.
New to digital books? Simply log onto ebooks.realtor.org with your NRDS number, download the free required software, add titles to your Continue reading »
The following is an excerpt from the book SuccessMapping: Achieve What You Want…Right Now! (Emerald Book Co., 2009) by Arlene Johnson. The book provides a step-by-step roadmap to achieving success and your personal goals.
Here’s a very basic and universal truth: We all have far more potential than we will ever realize. Really, you are wired to experience success in all that matters to you. It’s who you are. So, equipped with your belief in what might be possible and what you next want to accomplish, SuccessMapping will show you how!
The Eight Success Blockers
Even when we strongly believe that we are totally capable to achieve a specific goal, we can stall out and stop taking action before we accomplish what we set out to. What keeps preventing us from starting or completing our most important journeys toward life dreams and goals?
There are eight major reasons-”success blockers”-that can stop you from starting something you want to achieve or completing it once you’ve started.
The Eight Success Blockers are:
1. Neglecting your potential. Not believing that you can succeed with-or, because of multiple options, having no clarity about-what you really want to accomplish.
2. Lack of focus. When your thoughts, behaviors and actions are not “laser-focused” on what you want to achieve.
3. Choosing not to engage. Making decisions that Do Not Help you achieve what you want: When needing to change, choosing to wait and see and do nothing different. Or choosing to oppose or resist engaging in the change opportunity. Continue reading »
By Rick Smith, author of “The Leap: 3 Simple Changes Can Propel Your Career From Good to Great”
All ideas are not created equal. Some have the power to cut through all the filters and spam blockers that our brains have erected in an age of total-saturation communication, and stick. My research shows that ideas that grab your attention and get you to act share a very distinct characteristic — simplicity.
Willie Nelson once said that the toughest song to write is the simple song. It’s that very simplicity that makes such songs the most compelling. That applies to ideas, too.
Simplicity has a tremendous impact on whether an idea takes flight or sits on the tarmac.
Simple ideas spread quickly because they are broadly interpreted and easily translated into action by others.
Because they are easy to grasp, simple ideas increase the odds that people actually will respond.
In Influence: The Psychology of Persuasion, author Robert Cialdini cites a study in which a group of randomly chosen people were shown two print ads for the same product. One ad scrimped on positive details about the product; the other was brimming with them.
Amazingly (but really not so), the barebones ad was judged by the ad hoc panel to be far more persuasive than the one with a longer list of compelling attributes.
Why? Because the less you tell people, the more they can write themselves into the story.
By Melissa Dittmann Tracey
QUICK SKIM
The micro blogging site Twitter has generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to respond to the question. Members “follow” other members, and vice-versa, to stay up-to-date on what everyone is doing. Many real estate pros have jumped on the Twitter bandwagon, using it as a way to connect with clients. In the book Twitter Power (Wiley, 2009), authors Joel Comm and Ken Burge show how individuals and organizations can use it as a marketing tool and how such short “tweets” can even land new business. BUY THE BOOK
FROM THE BOOK: 5 WAYS TO USE TWITTER FOR BUSINESS
When you use Twitter for business reasons, you want to “blend in” and make sure your messages don’t come across as blatant sales pitches, or you could face a backlash from followers, the authors write. Your goal for using Twitter should be to make your business stand out and turn your customers into a community.
“Your Twitter timeline is not a sales page,” Comm and Burge write. “Gripping headlines and hard call-to-actions on Twitter are more likely to drive people away than drive them to buy. Your Tweets need to be subtle. They have to build interest and trust. Only then will your followers feel that doing what you want them to do will be worth their while. ”
Here are five tips from the book on using Twitter for business.
1. Make yourself personable. You want your messages, or “tweets,” to be written in a laid-back tone that creates the impression that you’re chatting with others. “Businesses that tweet like a corporate executive addressing a board meeting will … scream that they have no idea what they’re doing—or who they’re talking to,” the authors write. Continue reading »
Here are the top selling books in real estate from Amazon.com:
1. The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History, By Harry S. Dent
2. Home Buying For Dummies, 3rd edition, By Eric Tyson and Ray Brown
3. SHIFT: How Top Real Estate Agents Tackle Tough Times , By Gary Keller, Dave Jenks and Jay Papasan
4. Rich Dad’s Advisors®: The ABC’s of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss, By Ken McElroy
5. Every Landlord’s Tax Deduction Guide, By Stephen Fishman
6. The Pre-Foreclosure Property Investor’s Kit: How to Make Money Buying Distressed Real Estate — Before the Public Auction, By Thomas Lucier
7. The Subprime Solution: How Today’s Global Financial Crisis Happened, and What to Do about It , By Robert J. Shiller
8. The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!, By Gary Keller, Dave Jenks, and Jay Papasan
9. Financial Shock: A 360º Look at the Subprime Mortgage Implosion, and How to Avoid the Next Financial Crisis, By Mark Zandi
10. The Great Depression Ahead: How to Prosper in the Crash That Follows the Greatest Boom in History, (audio version) By Harry S. Dent
Here are the top selling books in sales and marketing from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell
2. Jeffrey Gitomer’s Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life, By Jeffrey Gitomer
3. Predictably Irrational: The Hidden Forces That Shape Our Decisions, By Dan Ariely
4. Influence: The Psychology of Persuasion, By Robert B. Cialdini
5. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, By David Meerman Scott
6. Principles of Marketing (12th Edition), By Philip Kotler and Gary Armstrong
7. Marketing Management (13th Edition), By Philip Kotler and Kevin Keller
8. Nudge: Improving Decisions About Health, Wealth, and Happiness, By Richard H. Thaler and Cass R. Sunstein
9. MKTG 2.0, 2008 – 2009 Student Edition, By Charles W. Lamb, Joseph F. Hair and Carl McDaniel
10. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
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