Establishing Your Business Archive

Now That’s Dedication

Mindset, Method, & Metrics is a pragmatic guide to launching a real estate career in earnest, written in a breezy, conversational tone that makes for easy consumption. Honestly though, the authors really got me before the book even began....
November 18, 2016

How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014

Turning Your Business Into a Movement

Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...

How to Build a Brokerage, the Entrepreneurial Way

Finally, real estate brokers get their own E-Myth. No, I’m not talking about some sort of internet rumor or online fairy tale. I mean that business writer Michael Gerber has made real estate brokerages the eighth stop on his...
September 7, 2012

Smart Luck

No one likes to think their successes are the result of pure chance. Most cite their hard work and diligence first, giving the roll of the dice last billing in the achievement department. Why give all that credit to...
May 22, 2012

Author Chat: Michele Lerner Spells it out for First-Time Buyers

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Michele Lerner took 20 years of experience writing about the real estate industry and compiled a gem of a book, ideal for people buying their first home or plunging back into the...
February 22, 2010

The Cult of the Customer: Turn Satisfied Clients into Evangelists

By Erica Christoffer, Contributing Editor, REALTOR® Magazine QUICK SKIM How do you create a consistently amazing customer service experience when your clients are used to ho-hum? Author Shep Hyken charts a path to take your business from just OK...
August 4, 2009

Your Favorite Real Estate Books

By Melissa Dittmann Tracey Favorite Pick: Sell with Soul: Creating an Extraordinary Career in Real Estate Without Losing Your Friends, Your Principles or Your Self-Respect, by Jennifer Allan “Jennifer is such a nice change from the regular ‘numbers game’...

What They’re Reading Now (3/03/08)

Real estate pros share with us what books they’re currently reading and whether it’s worth the read. Never Eat Alone (Currency, 2005), By Keith Ferrazzi and Tahl Raz “This book is a must read for all new agents. The...

What They’re Reading Now (10/22/07)

&nbspThink and Grow Rich (Arc Manor, 2007) &nbspBy Napoleon Hill &nbsp— Courtland McPherson, Prudential Gammons Realty, Exeter, R.I.     &nbspThe Real Estate Agent’s Business Planning Guide (Dearborn Real Estate       &nbsp&nbspEducation, 1994) &nbspBy Carla Cross &nbsp—...

What They’re Reading Now (8/8/07)

Real Estate Investments and How to Make Them (Fourth Edition) (Prentice Hall Press, 2007) By Milt Tanzer — Walid Muhammad II, Exit First Choice Realty, Indian Trail, N.C. The Real Estate Professional’s Handbook for Starting and Running a Successful...

What’s In a Name? Your Market Identity

The name and slogan of your company tells consumers what they should expect from you. In Real Estate Brokerage: A Management Guide, 6th Ed., the brokers/authors teach the basics of management through case studies and textbook-style lessons. Published by...

Fresh Ideas on Managing a Brokerage

By Kelly Quigley, REALTOR® Magazine Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies by Robert Freedman (John Wiley & Sons Inc., 2006) Buy this book from Amazon.com. What can I do to get my brokerage...
February 1, 2006

Uncover Your Brand Identity

By Kelly Quigley, REALTOR® Magazine May I Have Your Attention, Please? Build a Better Business By Telling Your True Story by Chris Hilicki (John Wiley & Sons, 2005) Buy this book from Amazon.com. Top brands go beyond logos and...