Outreach Archive

3 Surprising Ways to Measure Sustainability in Your Community

Sustainability is a popular word, and I think that’s mostly because it can mean so many different (but mostly positive) things: environmentally friendliness, durability, longevity, monetary balance. I would be willing to bet that at the 24th annual Congress...
June 8, 2016

3 Ways to Manage Your Yelp Rep

I found my agent on Yelp. Of course, it’s not like just chose the first local agent with a five-star rating. My reading of review sites goes much deeper than that (especially for important decisions such as finding a...
June 2, 2016

Why Prince was the Pinnacle of Business Savvy

Prince was the ultimate independent contractor. When he wasn’t happy with the way corporate America was treating his product, he went off on his own to serve his constituents directly. And how could you deny the branding chops of...
April 28, 2016

Real Estate Reading Guide for Fall

Now that summer is officially over, it’s time to spruce up our reading lists with something a bit more businesslike than the average beach read. And what a better way to do that than looking forward to the 2015...
September 29, 2015

Bringing Humanity Back to Business

There’s an app or a website for just about any service nowadays, which seems to make person-to-person contact obsolete. Why would I call a car service when I can just get an Uber driver to come pick me up...
June 29, 2015

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

4 Ways to Rise Above the Noise & Generate Leads Online

Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated, over-opinionated, and misinformed. The buzz of social media is quietly fading and the scream for demonstrating value is taking on new forms...
February 19, 2015

What Do Millennial Renters Want?

As a card-carrying member of the Millennial Generation (those of us born sometime after the early 1980s), I can attest that my peers and I are something of a different animal when it comes to real estate. We prefer...
July 31, 2014

The Science Behind Why Referrals Matter

There are two kinds of people in this world: cooks and bakers. I’m a cook. I like to have the ability to toss in a little extra garlic, or cook the bacon extra crispy. If I have kale in...
October 22, 2013

Because No One Plans to Be Homeless

Hi, Book Scan readers. I spent the first part of last week hanging out with community planners at the American Planning Association’s national conference. Though I haven’t read the book described below, I thought the author (who gave the...
April 22, 2013

Going Up? How an Elevator Speech Could Help

You’re no doubt familiar with the concept of an elevator speech; you’ve probably been told you should write one for this or that idea, or to snag such-and-such a client. But did you know that Ronald Reagan, the U.S....
December 11, 2012

Predicting the Future of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine A few months ago, Dan Burrus was sitting in a café in Istanbul making a call to his wife in Barcelona using Apple’s iPhone-to-iPhone FaceTime video chat. He was able to...
March 7, 2012

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Understanding Why People Like Where They Live

By Bob Soron, Copy Editor, REALTOR® Magazine QUICK SKIM Do you love where you live? Or is it just where you landed, where you happened to settle? When you meet a potential client, can you tell whether they’re just...
November 10, 2009

Author Chat: Jennifer Allan on Selling With Soul

By Erica Christoffer The Weekly Book Scan talked to author Jennifer Allan about her new book, Sell With Soul, which was featured last week on the blog (read a mini review). What does “selling with soul” mean? ALLAN: What...
January 5, 2009