Being a REALTOR® Archive

The Best I’ve Ever Read

By Terry Hunefeld, broker, U.S. Home and Realty Corp., Grand Rapids, Mich. The best business book I’ve ever read relates to systems. It’s The E-Myth Revisited by Michael E. Gerber. It’s been lauded by business experts around the world...
June 16, 1996

Your Guide to Understanding Objections

By Charles L. Groebe, president and owner of Wm. C. Groebe & Co., REALTORS®, Oak Lawn, IL Do You Have Any Objections? Your Guide to Turning Buyer Resistance Into Sales. Editors at Dartnell, 144 pages. Irwin Professional Publishing, 1995....

Success Vs. Struggle

By John Mayfield Jr., broker-owner, Mayfield Real Estate Better Homes and Gardens, Flat River, Mo. Reflections for Managers: A Collection of Wisdom & Inspiration From the World’s Best Managers, By Bruce Hyland and Merle Yost (McGraw-Hill Inc.) $14.95. Each...

Greatest Sales Stories

By Richard Monaghan, CCIM, broker with Tulsa Properties Inc., Tulsa, OK The Greatest Sales Stories Ever Told: From the World’s Best Salespeople. Compiled by Robert L. Shook. 247 pages. McGraw-Hill Inc., 1995. $18.95. Author and insurance salesperson Robert L....

An Effective Tool for Bilingual Real Estate

By Gloria Berman, CIPS, CRB, CRS®, president and owner of Trans Indies Realty & Investment Corp., San Juan, Puerto Rico Bienes Raíces: An English-Spanish Real Estate Dictionary, Real Estate Education Co., 1995 If you work with Spanish-speaking clients and...