Being a REALTOR® Archive

Midyear Reading List

On your way to the REALTORS® Legislative Meetings & Trade Expo this May? I’m always curious to hear what you guys are packing in your carry-ons as reading material. If you still need to grab something, allow me to...

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

Book Clubs for the Obsessive-Compulsive Learner

Where do you go for ideas on your next book to read? Do you post a blurb out on social media asking for the best title? Or do you join a book club in order to be part of...

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

Bring Them in With Style

In our upcoming March/April issue, we have a feature about a consumer panel we brought in to give feedback on real estate professionals’ bios. One of the biggest complaints? Sloppy grammar and spelling mistakes. As a writer, I don’t...

4 Ways to Rise Above the Noise & Generate Leads Online

Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated, over-opinionated, and misinformed. The buzz of social media is quietly fading and the scream for demonstrating value is taking on new forms...
February 19, 2015

Hiring to Amaze

We all want raving fans, whether they’re employees, higher-ups, or clients. And we all have our own "-isms" that we live and work by. Maybe it’s time to write them down?...
February 13, 2015

3 Solid Ways to Rock the Cold Call

The best way to grow your business is to pick up the phone and call potential prospects. Here’s how to take the pain out of this vital practice....
February 4, 2015

Stay on Track With Productivity Plans

If you made a resolution this year to be more productive, there’s a new book out from the company that practically defined “productive people.” Three Franklin Covey staffers share the bill on The 5 Choices: The Path to Extraordinary...
January 7, 2015

Top Real Estate Stories of 2014

Here at the Book Scan, my job is to not only review books and keep you in the loop with pertinent book news, but to learn what real estate professionals want to read about. In that spirit, I wanted...
December 30, 2014

The Top Business Book of 2014

The Financial Times has come out with its list of top financial books for the tenth year, and I’m embarrassed to say I haven’t read one of them! Granted, none are specifically about real estate. But being as concentrated...
December 18, 2014

6 Books to Consider for Your 2014 Holiday Shopping List

There’s something special about buying a book for someone. Reading is generally a solitary profession, but gifting the written word is an intimate way to connect with someone without having to burst the bubble a reader gets to occupy...
December 3, 2014

A Guide to Gratitude

Not exactly feeling thankful this season? Honestly, I get it. But the words of Nate Ellis might change your tune....
November 19, 2014

Creating Connection with Shared Public Spaces

“Lose the ego.” “Integrity.” “Pay attention to detail.” These are the some of the phrases REALTORS® wrote on the chalkboard wall outside the Morial convention center’s La Nouvelle Ballroom at the REALTORS® Conference & Expo to complete the sentence...
November 9, 2014

Learning From the Funny Pages

Are you a self-taught webmaster, struggling with jargon-filled, build-your-own-website resources? Or maybe you just want to be a little more hands-on with your existing site. Believe it or not, a comic book might be just what you need. ...
October 10, 2014