Being a REALTOR® Archive

What to Pack for NOLA

I just got my travel plans in order for next month’s REALTORS® Conference & Expo in beautiful New Orleans, La., and I’m already thinking about what to read on the plane. See, each year before we get together at...
October 1, 2014

Present It Like TED

Carmine Gallo picked the brains of the people who gave the most popular TED Talks ever and compiled an almost encyclopedic look at how to get and keep an audience's rapt attention. Here are a few tips from the...
September 3, 2014

What’s New in the New-Home Market?

Boyce Thompson’s The New New Home aims to “demystify” the factors in play when it comes to building a new home in the current market, with special attention paid to environmental and economic factors that many buyers might want...
August 25, 2014

A Vocab Lesson for Nonstop Growth

Have you ever wondered why one month’s sales are slow, and the next is crazy busy?  Or maybe you feel like you’ve hit a ceiling on income potential and you’re looking for precise ways to accelerate the growth of...
August 12, 2014

What Do Millennial Renters Want?

As a card-carrying member of the Millennial Generation (those of us born sometime after the early 1980s), I can attest that my peers and I are something of a different animal when it comes to real estate. We prefer...
July 31, 2014

How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014

Time to Go to War on Your Mind

Be a professional and go to work on your mind. Resistance may be the enemy, but the only thing that is holding you back is you....
July 18, 2014

You’re Not a Virtual Cupcake. Celebrate It.

Real estate pros can learn a lot about connecting with their community from recent efforts by independent booksellers. ...

Perusing the Biz Section

It’s been awhile since we checked in with the business section of the New York Times bestsellers list, so I thought we could peruse the shelves together. The ranking below reflects sales in June 2014. CAPITAL IN THE TWENTY-FIRST...
July 9, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...

Selling on Your Toes

Today’s home buyers are smarter than they ever have been. They have access to more data online, more opinions from multiple perspectives, and more technology to make decisions about where they want to live. Home sellers too are equipped with...
May 29, 2014

Control Yourself!

A person’s willpower to do the right things consistently over time is the key determinant to success. Training and development icon Bob Mager can determine a performance problem by asking, “If I put a gun to your head, would...
May 23, 2014

How to Answer the Commission Question

Are you worth the commission you charge for representation? Some home buyers and sellers believe they need to negotiate your commission in the same way that they will negotiate the price of their next home. Part of your job...
May 5, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...