Professional Development Archive

Niche Marketing Helps You Think Big

By Christopher M. Leporini, REALTOR® Magazine Reaching Out: The Financial Power of Niche Marketing By Doris Barrell and Mark Nash (Dearborn Real Estate Education) 148 pp., $25.95 Buy this book from Amazon.com Amidst growing competition and consolidation in the...

Do It Right—Do It Ethically

By Christopher M. Leporini, REALTOR® Magazine Doing the Right Thing: A Real Estate Practitioner’s Guide to Ethical Decision Making, Third Ed. By Deborah H. Long (Gorsuch/Prentice Hall) 137 pp., $17.95 Buy this book from Amazon.com. This workbook-style book helps...
October 1, 2003

Learn the ABCs of Real Estate

By Christopher M. Leporini, REALTOR® Magazine Your Successful Real Estate Career By Kenneth W. Edwards (AMACOM) 240 pp., $18.95 Among the most sustaining introductory books about real estate, the new fourth edition of Your Successful Real Estate Career provides...
September 2, 2003

Loopholes Keep the Taxman Away

By Christopher M. Leporini, REALTOR® Magazine Real Estate Loopholes: Secrets of Successful Real Estate Investing By Diane Kennedy and Garrett Sutton (Warner Books) 213 pp., $16.95 Buy this book from Amazon.com Real Estate Loopholes: Secrets of Successful Real Estate...
September 1, 2003

Target the Right Stats To Boost Results

By Christopher M. Leporini, REALTOR® Magazine Moneyball: The Art of Winning an Unfair Game By Michael Lewis 288 pp., $24.95 Buy this book from Amazon.com. How did a team with the one of the lowest payrolls in Major League...
August 2, 2003

Keep Your Valued Employees Happy

By Christopher M. Leporini, REALTOR® Magazine Love ’Em or Lose ’Em: Getting Good People to Stay By Beverly Kaye and Sharon Jordan-Evans (Berrett-Koehler Publishers Inc.) 256 pp., $20.95 Buy this book from Amazon.com. Who are the “good people” within...
August 1, 2003

Turbo-Charge Your Profits

By Christopher M. Leporini, REALTOR® Magazine Sometimes you need to slow down before you can speed ahead. TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly (AMACOM, 2003, $19.95), by prolific speaker and consultant Brian...
July 1, 2003

Sophisticated Investing

By Christopher M. Leporini, REALTOR® Magazine If you’ve spent the last two years watching the market tank and still haven’t started building your own real estate portfolio, don’t wait another minute, urges Andrew McLean and Gary W. Eldred, Ph.D.,...
June 2, 2003

Making Mother Proud

By Mariwyn Evans, REALTOR® Magazine If you’re not heading up a top-performing real estate brokerage company, it’s probably because you didn’t listen close enough to your mother. At least that’s what Barbara Corcoran, founder and president of New York...

Get It Right the First Time

By Christopher M. Leporini, REALTOR® Magazine You studied, you struggled, and you aced your state licensing exam. But that doesn’t mean you really understand how to sell real estate. In fact, you may not even know enough about the...

Who Wants to Be a Millionaire?

By Christopher M. Leporini, REALTOR® Magazine The Millionaire Real Estate Agent By Gary Keller (Rellek Publishing Partners, 2003) Buy this book from the REALTOR.org store. Dreaming small limits your success. When you set your sights on the seemingly unattainable,...
March 4, 2003

Do Less, Earn More

By Christopher M. Leporini, REALTOR® Magazine If you find yourself working harder without seeing results, you might be focusing on the wrong areas. In Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All...
March 3, 2003

Can You Manage It?

By Christopher M. Leporini, REALTOR® Magazine Salespeople become managers for a variety of reasons: to seek out a personal challenge, to own their own real estate office, or simply to call the shots. No matter what their motivation, fledgling...
March 1, 2003

What Salespeople Need to Know

By Christopher M. Leporini, REALTOR® Magazine Entering real estate sales can be an unforgiving experience for the unprepared. And its easy to lose faith when you haven’t landed a sale, your phone hasn’t rang in days, and your bills...
February 1, 2003

Managing Terrorism Risks Reduces Premiums

By Christopher M. Leporini, REALTOR® Magazine Post 9/11, we live in an uncertain world. Among the terrorist attacks’ more tangible effects has been an across-the-board increase in commercial building insurance rates. Conning Corporation, which tracks insurance industry performance, reports...
January 2, 2003