Working with Clients Archive

Do You Know Your Clients’ Tribe?

‘Tis the political season, wherein the country is sliced and diced into segments: blue vs. red, male and female voting blocs, and dozens of different demographic groups. So perhaps there is no better time to crack pollster John Zogby’s...
August 18, 2016

What Are You Really Selling?

Mark Roesler hopped in his car on a Saturday morning in the 1980s and drove to the quaint Indiana town where family members of the late film icon James Dean lived. An intellectual property rights attorney, Roesler sat down...
August 12, 2016

4 Ways You’re Wrong About Boomers

It seems everywhere you turn these days there’s some new diatribe against the generational focus of commentaries on society. It’s boomers attacking millennials attacking boomers… Heck, we even played an April Fool’s joke based on the trend a couple...
April 15, 2016

What You May Have Missed in 2015

The end of the year is a time to look back on one’s accomplishments in the past twelve months, so that we can get ready to face the next twelve. In the age of analytics, it’s easy to get...
December 11, 2015

A Real Estate Riff

Around this time of year, you’ll probably see a number of variations on the popular poem “A Visit from St. Nicholas” by Clement Clarke Moore (often nicknamed, “‘Twas the Night Before Christmas,” thanks to its rhythmic first line). So...
December 8, 2015

Funny Business

When I was looking for a real estate professional to call my agent, I had several qualities in mind. But the one that I was most focused on in the initial interview (beyond basic competence, of course) was a...
November 3, 2015

Real Estate Reading Guide for Fall

Now that summer is officially over, it’s time to spruce up our reading lists with something a bit more businesslike than the average beach read. And what a better way to do that than looking forward to the 2015...
September 29, 2015

Bringing Humanity Back to Business

There’s an app or a website for just about any service nowadays, which seems to make person-to-person contact obsolete. Why would I call a car service when I can just get an Uber driver to come pick me up...
June 29, 2015

A Source for Summer Reading Lists

With Memorial Day weekend coming up, our minds turn to the unofficial kick-off of summer. While the market heats up in many locations across the country, real estate pros may be too busy to consider what reading material to...
May 19, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

What’s New in the New-Home Market?

Boyce Thompson’s The New New Home aims to “demystify” the factors in play when it comes to building a new home in the current market, with special attention paid to environmental and economic factors that many buyers might want...
August 25, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...

Selling on Your Toes

Today’s home buyers are smarter than they ever have been. They have access to more data online, more opinions from multiple perspectives, and more technology to make decisions about where they want to live. Home sellers too are equipped with...
May 29, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014