Buyers Archive

What You May Have Missed in 2015

The end of the year is a time to look back on one’s accomplishments in the past twelve months, so that we can get ready to face the next twelve. In the age of analytics, it’s easy to get...
December 11, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

Selling on Your Toes

Today’s home buyers are smarter than they ever have been. They have access to more data online, more opinions from multiple perspectives, and more technology to make decisions about where they want to live. Home sellers too are equipped with...
May 29, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

Top 10 Real Estate Business Books

After last week’s post underscored the longevity of Gary Keller’s The Millionaire Real Estate Agent as a favorite book for newer agents, I thought it was time to go back and take a look at the top ten business...
May 10, 2013

Attitude Before Platitude

Becki Saltzman has arranged a threesome. It involves you, your clients, and her wacky self, and it takes place in her new book, Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals (Oomau Media, 2013). While...
April 29, 2013

Are You Ready to be Interviewed by a Savvy Buyer?

Marianne Cusato—author, designer, and creator of the critically-acclaimed “Katrina Cottages”—is out with a new book aimed at house hunters. On first glance, Just the Right Home: Buying, Renting, Moving—Or Just Dreaming—Find Your Perfect Match!, to be published April 2013,...
February 12, 2013

Long Live the Soft Sell

Fill in the blank: Successful salespeople are insanely ____. Go from what to why and acquire the most overlooked trait of top performers. ...
January 4, 2013

The New Good Life

We’re bombarded with tales of the new normal. These narratives focus on the scary notion that unemployment and economic growth levels might stagnate right where they are today and stay there forever. But we’re also hearing about the people...
August 21, 2012

Crack House to Sugarhouse: A Home Ownership Memoir

Buying a house, moving, home improvement… these are all things that can be funny, heartwarming and entertaining. It’s just that when you’re surrounded on all sides by boxes, closing documents and plaster, it’s hard to be coherent, much less...
July 10, 2012

Spreading the [Written] Word

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Author and real estate pro Richard Steinhoff held a book signing during the REALTORS® Conference & Expo Sunday in Anaheim, Calif. He and his wife Elaine sold copies of his recently...
November 17, 2011

Starr Osborne’s Top 10 Ways to Stage Your Home to Sell

Starr C. Osborne, owner and founder of Tailored Transitions, a Philadelphia-based home staging, moving-management, and design company, has put together these 10 tips to help sellers prepare their home for the market. Her new book, Home Staging That Works:...
May 27, 2010

Book Scan Excerpt: BUY, CLOSE, MOVE IN!

Looking for the perfect book to help guide clients through their home buying journey? Check out columnist, radio talk show host, and real estate expert Ilyce Glink‘s latest book: BUY, CLOSE, MOVE IN! How to Navigate the New World...
April 13, 2010

Author Chat: Michele Lerner Spells it out for First-Time Buyers

By Erica Christoffer, Contributing Editor, REALTOR® Magazine Michele Lerner took 20 years of experience writing about the real estate industry and compiled a gem of a book, ideal for people buying their first home or plunging back into the...
February 22, 2010

Top 10 Real Estate Books (2/17/10)

Here are the best selling real estate books from Amazon.com: 1. Shift: How Top Real Estate Agents Tackle Tough Times, by Gary Keller 2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. By Robert T....
February 17, 2010