[Demographic-based grouping] Archive

4 Ways You’re Wrong About Boomers

It seems everywhere you turn these days there’s some new diatribe against the generational focus of commentaries on society. It’s boomers attacking millennials attacking boomers… Heck, we even played an April Fool’s joke based on the trend a couple...
April 15, 2016

A Source for Summer Reading Lists

With Memorial Day weekend coming up, our minds turn to the unofficial kick-off of summer. While the market heats up in many locations across the country, real estate pros may be too busy to consider what reading material to...
May 19, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

The New Good Life

We’re bombarded with tales of the new normal. These narratives focus on the scary notion that unemployment and economic growth levels might stagnate right where they are today and stay there forever. But we’re also hearing about the people...
August 21, 2012

If Marketing Plants Seeds, Sales Can Pick Cherries

Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012

Starr Osborne’s Top 10 Ways to Stage Your Home to Sell

Starr C. Osborne, owner and founder of Tailored Transitions, a Philadelphia-based home staging, moving-management, and design company, has put together these 10 tips to help sellers prepare their home for the market. Her new book, Home Staging That Works:...
May 27, 2010

The Option of Urbanism: How Cities Can Become More Walkable

By Melissa Dittmann Tracey QUICK SKIM It’s time for cities to get walking, not sprawling, writes Christopher B. Leinberger in his new book The Option of Urbanism: Investing in a New American Dream (Island Press, 2008). Not only are...
October 6, 2008

All Real Estate Is Local: 5 Indicators of a Healthy Local Market

QUICK SKIM Scrutinize national housing trends all you want, but influences in your local market are really what determine whether home values rise or fall, NAR Chief Economist David Lereah says in his latest book All Real Estate is...
April 4, 2007

Tap Into the Multicultural Niche

By Haley M. Hwang, REALTOR® Magazine Opening Doors: Selling to Multicultural Real Estate Clients Michael D. Lee, CRS, GRI Oakhill Press, 1999 284pp., $34.95 Buy this book from Amazon.com. Opening Doors: Selling to Multicultural Real Estate Clients is a...
February 2, 2004

Niche Marketing Helps You Think Big

By Christopher M. Leporini, REALTOR® Magazine Reaching Out: The Financial Power of Niche Marketing By Doris Barrell and Mark Nash (Dearborn Real Estate Education) 148 pp., $25.95 Buy this book from Amazon.com Amidst growing competition and consolidation in the...
November 1, 2003

Boomers on the Move

By Christopher M. Leporini, REALTOR® Magazine Wealthier and more mobile than previous generations, Baby Boomers will have more choices after retirement than previous generations, experts predict. Baby Boomers may accumulate as much as twice the total wealth that their...
July 2, 2003

Golden Oldies

By Christopher M. Leporini, REALTOR® Magazine Baby Boomers entering their golden years could translate into green, particularly in the upscale and vacation home markets. Boomers–Americans born between 1946 and 1964–represent the largest generation in the nation’s history, including approximately...

Mapping Out an Online Real Estate Strategy

By Christopher M. Leporini, REALTOR® Magazine Breaking into the Internet era can be intimidating even to reasonably computer-literate real estate practitioners. ePOWERPRO: Online Success Strategies for Real Estate Professionals, 2001 Edition ($130 retail, $99 for NAR, CREA, or RECS...

An Effective Tool for Bilingual Real Estate

By Gloria Berman, CIPS, CRB, CRS®, president and owner of Trans Indies Realty & Investment Corp., San Juan, Puerto Rico Bienes Raíces: An English-Spanish Real Estate Dictionary, Real Estate Education Co., 1995 If you work with Spanish-speaking clients and...