Commitment to Excellence Archive

What They’re Reading Now (10/08/07)

&nbsp&nbspThe Big House: A Century in the Life of an American &nbsp&nbspSummer Home (Scribner, 2004) &nbsp&nbspBy George Howe Colt &nbsp&nbsp— Tammy Tanner, RE/MAX, Duluth, Ga. &nbsp&nbspThe Referral of a Lifetime: The Networking System that Produces Bottom- &nbsp&nbspLine Results Every...

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007

Connect With Your Customers

By Kelly Quigley, REALTOR® Magazine The Relationship Edge in Business: Connecting With Customers and Colleagues When it Counts By Jerry Acuff with Wally Wood (John Wiley & Sons Inc., 2004) Buy this book from Amazon.com What do your clients...
September 4, 2004

Do It Right—Do It Ethically

By Christopher M. Leporini, REALTOR® Magazine Doing the Right Thing: A Real Estate Practitioner’s Guide to Ethical Decision Making, Third Ed. By Deborah H. Long (Gorsuch/Prentice Hall) 137 pp., $17.95 Buy this book from Amazon.com. This workbook-style book helps...
October 1, 2003

Get It Right the First Time

By Christopher M. Leporini, REALTOR® Magazine You studied, you struggled, and you aced your state licensing exam. But that doesn’t mean you really understand how to sell real estate. In fact, you may not even know enough about the...

Who Wants to Be a Millionaire?

By Christopher M. Leporini, REALTOR® Magazine The Millionaire Real Estate Agent By Gary Keller (Rellek Publishing Partners, 2003) Buy this book from the REALTOR.org store. Dreaming small limits your success. When you set your sights on the seemingly unattainable,...
March 4, 2003

The Internet Is Not a Tulip

By Christopher M. Leporini, REALTOR® Magazine Following the dot.com bust, some pundits derided the hype surrounding the new economy as another Tulipmania, where greed and folly made tulip bulbs more valuable than gold before the market’s collapse. But unlike...
September 1, 2002

Your Ethics Resource

By Bruce H. Aydt, CRB, executive vice president and legal counsel for The Henry Co., REALTORS®, St. Louis. Real Estate Ethics: Good Ethics = Good Business, 3rd ed. William H. Pivar & Donald L. Harlan. 192pp. Real Estate Education...
August 1, 1996