Ethics & Policy Archive

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Jack Cotton Knows Luxury Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Stop believing it’s impossible to break into the high-end real estate market. If you’re going to go for it, now is best time, says real estate veteran Jack Cotton, CRS, CRB...
November 2, 2010

Getting Naked: Overcoming Fears of Transparency in Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mark Twain once said, “Always tell the truth, then you don’t have to remember anything.” This is the philosophy behind the book Getting Naked (Wiley; 2010) by teamwork consultant and speaker...
September 3, 2010

Top 10 Real Estate Books (2/17/10)

Here are the best selling real estate books from Amazon.com: 1. Shift: How Top Real Estate Agents Tackle Tough Times, by Gary Keller 2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. By Robert T....
February 17, 2010

Top 10 Real Estate Books (12/31/09)

Here are the current top selling real estate books from Amazon.com: 1. The Housing Boom and Bust, by Thomas Sowell 2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life., by Robert T. Kiyosaki 3. The...
December 31, 2009

Top 10 Sales & Marketing Books (11/19/09)

Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your...
November 19, 2009

What They’re Reading Now (10/08/07)

&nbsp&nbspThe Big House: A Century in the Life of an American &nbsp&nbspSummer Home (Scribner, 2004) &nbsp&nbspBy George Howe Colt &nbsp&nbsp— Tammy Tanner, RE/MAX, Duluth, Ga. &nbsp&nbspThe Referral of a Lifetime: The Networking System that Produces Bottom- &nbsp&nbspLine Results Every...

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007

Buyers Are Liars & Sellers Are Too! 5 Buyer and Seller Misperceptions

By Melissa Dittmann Tracey QUICK SKIM As emotions kick in, buyers and sellers often turn into their own worst enemy. Where does that leave you? In the middle, trying to sort out the half-truths and translate what your clients...

Connect With Your Customers

By Kelly Quigley, REALTOR® Magazine The Relationship Edge in Business: Connecting With Customers and Colleagues When it Counts By Jerry Acuff with Wally Wood (John Wiley & Sons Inc., 2004) Buy this book from Amazon.com What do your clients...
September 4, 2004

Do It Right—Do It Ethically

By Christopher M. Leporini, REALTOR® Magazine Doing the Right Thing: A Real Estate Practitioner’s Guide to Ethical Decision Making, Third Ed. By Deborah H. Long (Gorsuch/Prentice Hall) 137 pp., $17.95 Buy this book from Amazon.com. This workbook-style book helps...
October 1, 2003

Get It Right the First Time

By Christopher M. Leporini, REALTOR® Magazine You studied, you struggled, and you aced your state licensing exam. But that doesn’t mean you really understand how to sell real estate. In fact, you may not even know enough about the...

Who Wants to Be a Millionaire?

By Christopher M. Leporini, REALTOR® Magazine The Millionaire Real Estate Agent By Gary Keller (Rellek Publishing Partners, 2003) Buy this book from the REALTOR.org store. Dreaming small limits your success. When you set your sights on the seemingly unattainable,...
March 4, 2003

Can You Manage It?

By Christopher M. Leporini, REALTOR® Magazine Salespeople become managers for a variety of reasons: to seek out a personal challenge, to own their own real estate office, or simply to call the shots. No matter what their motivation, fledgling...
March 1, 2003

Managing Terrorism Risks Reduces Premiums

By Christopher M. Leporini, REALTOR® Magazine Post 9/11, we live in an uncertain world. Among the terrorist attacks’ more tangible effects has been an across-the-board increase in commercial building insurance rates. Conning Corporation, which tracks insurance industry performance, reports...
January 2, 2003