Marketing Archive

3 Ways to Manage Your Yelp Rep

I found my agent on Yelp. Of course, it’s not like just chose the first local agent with a five-star rating. My reading of review sites goes much deeper than that (especially for important decisions such as finding a...
June 2, 2016

Um, We Need to Talk.

I’m ready for the day. My iPhone, iPad, laptop, and back-up batteries are fully charged, apps are updated, and cache is cleared. I’m ready to have an awesome day, positive that technology is not going to get in my...
January 6, 2016

Real Estate Reading Guide for Fall

Now that summer is officially over, it’s time to spruce up our reading lists with something a bit more businesslike than the average beach read. And what a better way to do that than looking forward to the 2015...
September 29, 2015

Use Search Like a (Web) Master

If information is power and the World Wide Web hosts it all, then the No. 1 skill set to access what you need when you need it is search. And how you search for information is just as important...
July 28, 2015

Midyear Reading List

On your way to the REALTORS® Legislative Meetings & Trade Expo this May? I’m always curious to hear what you guys are packing in your carry-ons as reading material. If you still need to grab something, allow me to...

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

4 Ways to Rise Above the Noise & Generate Leads Online

Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated, over-opinionated, and misinformed. The buzz of social media is quietly fading and the scream for demonstrating value is taking on new forms...
February 19, 2015

3 Solid Ways to Rock the Cold Call

The best way to grow your business is to pick up the phone and call potential prospects. Here’s how to take the pain out of this vital practice....
February 4, 2015

Top Real Estate Stories of 2014

Here at the Book Scan, my job is to not only review books and keep you in the loop with pertinent book news, but to learn what real estate professionals want to read about. In that spirit, I wanted...
December 30, 2014

How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013