Advertising & Prospecting Archive

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...

Going Up? How an Elevator Speech Could Help

You’re no doubt familiar with the concept of an elevator speech; you’ve probably been told you should write one for this or that idea, or to snag such-and-such a client. But did you know that Ronald Reagan, the U.S....
December 11, 2012

We Asked, You Answered: Book Recommendations

Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular:  Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t...

Get More When You ‘Look At More’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title...

Top 10 Books on Marketing & Sales

Here are the current best-selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh...

Finding Success When Your Clients Are ‘The New Experts’

By Shane Michael Singh, Editorial Intern, REALTOR® Magazine Instant gratification. That’s the solution to winning customers in a marketplace saturated with competition, says  Robert Bloom in his book The New Experts (Greenleaf Book Group Press, 2010; $18.95 hardcover). In...

Top 10 eBooks: What You Read and Listened to in 2009

By Mary Martinez, National Association of REALTORS® Manager Library & Digital Information Repository Real estate professionals downloaded over 16,000 digital books from the Virtual Library eBooks Collection at Realtor.org in 2009 — and 2010 is off to a record...

Propel Your Career From Good to Great: Simplicity Sells

By Rick Smith, author of “The Leap: 3 Simple Changes Can Propel Your Career From Good to Great” All ideas are not created equal.  Some have the power to cut through all the filters and spam blockers that our...

Purple Cow: Transform Your Business by Being Remarkable

By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is one of the riskiest things you can...

Top 10 Real Estate Sales Books (6/02/08)

Here are the latest top selling books in sales from Amazon.com: 1. Multi-Family Millions: How Anyone Can Reposition Apartments for Big Profits, By David Lindahl 2. FLIP: How to Find, Fix, and Sell Houses for Profit, By Rick Villani,...

Book Excerpt: Power Real Estate Letters

QUICK SKIM You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and...

Dos and Don’ts of Great Classified Ads

Better ads can sometimes mean the difference between the success and failure of a real estate business. The Big Book of Real Estate Ads aims to take the agony out of preparing classified ads. It includes ad ideas for...