Advertising & Prospecting Archive

What’s In a Name? Your Market Identity

The name and slogan of your company tells consumers what they should expect from you. In Real Estate Brokerage: A Management Guide, 6th Ed., the brokers/authors teach the basics of management through case studies and textbook-style lessons. Published by...

Powerful Self-Promotion

By Kelly Quigley, REALTOR® Magazine Confessions of Shameless Self-Promoters by Debbie Allen (McGraw-Hill Cos., 2006) Buy this book from Amazon.com Marketing drives visitors to your Web site and keeps your phones ringing. It builds trust in your brand and...

Uncover Your Brand Identity

By Kelly Quigley, REALTOR® Magazine May I Have Your Attention, Please? Build a Better Business By Telling Your True Story by Chris Hilicki (John Wiley & Sons, 2005) Buy this book from Amazon.com. Top brands go beyond logos and...

A Winning Personal Marketing Plan

By Kelly Quigley, REALTOR® Magazine Fundamentals of Marketing for the Real Estate Professional by Doris Barrell and Mark Nash (Dearborn Real Estate Education, 2005) Buy this book from Amazon.com When you’re getting started in real estate, creating a strategic...

Build E-Marketing Muscle

By Kelly Quigley, REALTOR® Magazine Real Estate Rainmaker: Guide to Online Marketing By Dan Gooder Richard (John Wiley & Sons Inc., 2004) There’s no question the Internet has radically changed the playing field for real estate professionals and how...

If You’re Going to Be a Cow, Be Purple

By Christopher M. Leporini, REALTOR® Magazine Purple Cow: Transform Your Business by Being Remarkable By Seth Godin (Portfolio, 2003) 145 pp., $19.95 Buy this book from Amazon.com The traditional P’s that marketers have used for decades to get noticed—such...

Secrets of E-Success

By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45 Buy this book from Amazon.com. Terri Murphy’s E-Listing and E-Selling Secrets...

Catch Customers on Your Web Site

By Christopher M. Leporini, REALTOR® Magazine Internet Marketing in Real Estate By Barbara Cox and William Koelzer (Prentice Hall) 245 pp., $29.95 Buy this book from Amazon.com “In a handful of years… very few agents will fall into the...

Get It Right the First Time

By Christopher M. Leporini, REALTOR® Magazine You studied, you struggled, and you aced your state licensing exam. But that doesn’t mean you really understand how to sell real estate. In fact, you may not even know enough about the...

Smarten Up on Property Management

By Christopher M. Leporini, REALTOR® Magazine Property management can provide a valuable sideline or post-retirement income source for real estate professionals. However, getting started isn’t easy. New owners must quickly learn how to screen tenants, maintain properties, and deal...

Mapping Out an Online Real Estate Strategy

By Christopher M. Leporini, REALTOR® Magazine Breaking into the Internet era can be intimidating even to reasonably computer-literate real estate practitioners. ePOWERPRO: Online Success Strategies for Real Estate Professionals, 2001 Edition ($130 retail, $99 for NAR, CREA, or RECS...

Wordsmith in Your Pocket

By Christina Hoffmann Spira, REALTOR® Magazine This little spiral-bound gem, Word Marketing: How to Empower Real Estate Advertising Through the Proper Choice of Words(Grafton, Wis.: Blue Rose Studio Books, 1997, $24.95), is both a quick read and handy, portable...

Marketing Matters

By Robert Sharoff, REALTOR® Magazine Due to the consolidation of the industry and increased competition, “real estate has evolved from a sales business to a marketing business,” says Dan Gooder Richard in his book Real Estate Rainmaker (John Wiley...

Detroit ‘Legend’ Shares Secrets

By Donald “Jerry” McKeon, vice president of Max Broock Inc., REALTORS®, Birmingham, Mich. Although we arrived on the Detroit area real estate scene about the same time, and I live and work less than 10 miles from Ralph Roberts’...