Marketing Archive

I’d Like to Buy the World a Story

Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...

Busting Your Social Media Misconceptions

This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real...
July 29, 2013

Say ‘Hello’ to my Nerdy Friend

Walking up to the ballroom that promised a fast-paced, leadership-oriented session exploring “Online Tools and Apps to Increase Productivity and Awesomeness” at the Midyear Legislative Meetings & Trade Expo in Washington, D.C. earlier this month, I was a bit...

Hey, REALTORS®: What’s so Special About You?

Is selling just part of the human condition, or is it something unique to a specific set?...
January 15, 2013

Going Up? How an Elevator Speech Could Help

You’re no doubt familiar with the concept of an elevator speech; you’ve probably been told you should write one for this or that idea, or to snag such-and-such a client. But did you know that Ronald Reagan, the U.S....
December 11, 2012

9 Ways You’re Misusing Social Media & Other UnAwesome Things

Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, has two new books out. It’s kind of a buy-one-get-one deal; see, one book is just flipped upside-down and glued onto the back of the other one. OK, maybe a...
October 16, 2012

If Marketing Plants Seeds, Sales Can Pick Cherries

Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...

Get Your Brand Seen on foursquare in 2012

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Make a New Year’s resolution to focus on social media platforms that work for you and your business. When I say work, I mean platforms that you’re comfortable using, enjoy updating,...
January 3, 2012

We Asked, You Answered: Book Recommendations

Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular:  Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t...

Be the Grateful Dead of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many. How did they do it?...

Honest Business = Successful Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario Jannatpour, a sales associate with RE/MAX Alliance in...
August 11, 2011

Get More When You ‘Look At More’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title...

Top 10 Books on Marketing & Sales

Here are the current best-selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh...

Make Your Online Image Shine with Wild West 2.0

Don’t fear the online critics. Embrace them with positivity, truth, and know-how. Look at Internet and social network interactions as an opportunity for your real estate business to shine – even if it’s faced with adversity. Let Wild West...
February 9, 2011