Marketing Archive

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Jack Cotton Knows Luxury Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Stop believing it’s impossible to break into the high-end real estate market. If you’re going to go for it, now is best time, says real estate veteran Jack Cotton, CRS, CRB...
November 2, 2010

Getting Naked: Overcoming Fears of Transparency in Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mark Twain once said, “Always tell the truth, then you don’t have to remember anything.” This is the philosophy behind the book Getting Naked (Wiley; 2010) by teamwork consultant and speaker...
September 3, 2010

The Risk Takers: Beating the Odds and Succeeding

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine How did the founders of Curves, Spanx, Geek Squad and Kinko’s turn a small dream into big success? With a little ingenuity and a big leap of faith. Authors, and husband...
August 4, 2010

Finding Success When Your Clients Are ‘The New Experts’

By Shane Michael Singh, Editorial Intern, REALTOR® Magazine Instant gratification. That’s the solution to winning customers in a marketplace saturated with competition, says  Robert Bloom in his book The New Experts (Greenleaf Book Group Press, 2010; $18.95 hardcover). In...

Are Your ‘Friends’ Really Friends?

By Shane Michael Singh, Editorial Intern, REALTOR® Magazine If you’re abiding by the new rules of Facebook, Twitter, and social media networking, you may have a few more “friends” and followers than you do in real life—and that’s exactly...

Top 10 Marketing & Sales Books (4/27/10)

Here are the best selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. The New Rules of Marketing and PR: How to Use Social Media,...
April 27, 2010

Author Chat: Video Blogging Pioneer Steve Garfield Talks About His New Book ‘Get Seen’

By Erica Christoffer, Contributing Editor, REALTOR® Magazine If you haven’t heard of Steve Garfield or seen his name floating around the social media world, it’s time to step into the light — the video spotlight, that is. One only...
March 15, 2010

Excerpt From Social Media 101: Tactics and Tips to Develop Your Business Online

The following excerpt is from the book “Social Media 101 : Tactics and Tips to Develop Your Business Online” (Wiley 2010) by Chris Brogan. The book gives insight on effective use of social media platforms such as Facebook, Twitter,...
March 8, 2010

Top 10 eBooks: What You Read and Listened to in 2009

By Mary Martinez, National Association of REALTORS® Manager Library & Digital Information Repository Real estate professionals downloaded over 16,000 digital books from the Virtual Library eBooks Collection at Realtor.org in 2009 — and 2010 is off to a record...

Excerpt from Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for insight on how to build...
December 21, 2009

Top 10 Sales & Marketing Books (11/19/09)

Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your...
November 19, 2009

You Are What You Choose

By Katherine Tarbox, Senior Editor, REALTOR® Magazine QUICK SKIM For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue...
October 26, 2009

Author Chat: Erik Qualman Explains How Social Networking is Changing the World

By Erica Christoffer, Contributing Editor, REALTOR® Magazine By next year, Generation Y will outnumber Baby Bombers. And 96 percent of Gen Y has joined a social network. If Facebook were a country, it would be the fourth largest in...
October 16, 2009

Propel Your Career From Good to Great: Simplicity Sells

By Rick Smith, author of “The Leap: 3 Simple Changes Can Propel Your Career From Good to Great” All ideas are not created equal.  Some have the power to cut through all the filters and spam blockers that our...