Marketing Archive

The Connectors: 5 Ways to Better Connect

By Shane Singh, Editorial Intern, REALTOR® Magazine QUICK SKIM Let’s face it: Between using Twitter to advertise properties and Facebook as a way to get more exposure, the real estate industry–and the globe, for that matter–has gone social networking...
July 29, 2009

The Whuffie Factor: Tips for Tweets

By Shane Singh, Editorial Intern, REALTOR® Magazine In The Whuffie Factor (Crown Business, 2009), author Tara Hunt explains how businesses can harness the power of social capital to their benefit, whether it is in the form of Facebook profiles,...

Twitter Power: 5 Ways to Use Twitter for Business

By Melissa Dittmann Tracey QUICK SKIM The micro blogging site Twitter has generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to...
March 24, 2009

Author Chat: Dirk Zeller on Telephone Sales

By Erica Christoffer How are you on the telephone? Real estate professionals use the telephone practically every day to reach out to clients and prospects. Sales coach and author Dirk Zeller wrote a book, Telephone Sales for Dummies, on...

Telephone Sales for Dummies: Improve Your Telephone Presence

By Erica Christoffer QUICK SKIM The telephone continues to be an integral part of a sales professional’s business. It is often the first point of contact with clients—so you need to know how to make a good impression. Can...

Top 10 Sales & Marketing Books (Jan. 12, 2009)

Here are the top selling books in sales and marketing from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell 2. Jeffrey Gitomer’s Little Teal Book of Trust: How to Earn It,...
January 12, 2009

Sell With Soul: Generate More Business Leads

By Erica Christoffer QUICK SKIM If cold calling, door knocking, and spending oodles of money on marketing don’t sound like your cup of tea, don’t sweat it, you can still flourish in the real estate business. Author Jennifer Allan...
December 18, 2008

Top 10 Sales & Marketing Books (08/11/08)

By Melissa Dittmann Tracey Here are the latest top selling books in sales and marketing from Amazon.com: 1. Yes!: 50 Scientifically Proven Ways to Be Persuasive, By Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini 2. The...
August 11, 2008

Profit by Publicity: 5 Ways to Get More Publicity

By Melissa Dittmann Tracey QUICK SKIM These days, you may be more inclined to run from the media than aim to be on their speed dial. But by having your face on the nightly news or your name in...
July 23, 2008

Author Chat: Marketing Master Seth Godin

By Melissa Dittmann Tracey Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may not be as much money to sink into your marketing....
July 3, 2008

Purple Cow: Transform Your Business by Being Remarkable

By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is one of the riskiest things you can...

Take Your Reading Digital and Access Free Books

By Mary Martinez, NAR Manager, Library & Information Services No surprise, real estate sales books consistently rank among the top circulating titles in the NATIONAL ASSOCIATION OF REALTORS®’ Virtual Library eBooks Collection, a special library collection just for REALTORS®...

Top 10 Real Estate Sales Books (6/02/08)

Here are the latest top selling books in sales from Amazon.com: 1. Multi-Family Millions: How Anyone Can Reposition Apartments for Big Profits, By David Lindahl 2. FLIP: How to Find, Fix, and Sell Houses for Profit, By Rick Villani,...

Must-Read Marketing Books, Vote for Your Favorite

Marketing trainer and real estate broker Terry Watson offered up some of his picks for top marketing books for real estate professionals at a marketing forum during NAR’s Midyear meetings today. Here’s what Watson called the “best marketing books”...
May 16, 2008

Top 10 Marketing & Sales Books (5/05/08)

Here are the latest top selling books about sales and marketing from Amazon.com: 1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, By Timothy Ferriss 2. Nudge: Improving Decisions About Health, Wealth, and Happiness, By...
May 5, 2008