Marketing Archive

Author Chat: Gary Keller

By Melissa Dittmann Tracey Gary Keller, best-selling author and founder of Keller Williams Realty International, responds to your questions about the real estate market and his new book, Your First Home (McGraw-Hill, 2008), which he cowrote with Dave Jenks...
April 14, 2008

Top 10 Marketing & Sales Books (2/19/08)

Here are the latest top selling books about marketing and sales from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell 2. Influence: The Psychology of Persuasion, By Robert B. Cialdini 3....
February 19, 2008

Author Chat: Curt Fletcher

By Melissa Dittmann Tracey Curt Fletcher, author of How to Sell More Homes and Increase Your Income (AuthorHouse, 2007), responds to your questions about generating more business. What should you do if you’ve been working with clients for a...

Top 10 Sales & Selling Books (12/13/07)

Here are the latest top selling books on sales and selling, according to Amazon.com: 1. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness , By Jay Conrad Levinson 2. Little Red Book...
December 13, 2007

Author Chat: Steve Van Yoder

By Melissa Dittmann Tracey Public relations and marketing expert Steven Van Yoder responds to your previously submitted questions about his book Get Slightly Famous (Bay Tree Publishing, 2007). When you live in a big city where networks are often...
September 4, 2007

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007

Book Excerpt: Power Real Estate Letters

QUICK SKIM You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and...

Top 10 Best-Selling Sales & Marketing Books (6/18/07)

Here are today’s top selling sales and marketing books on Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, By Malcolm Gladwell 2. Influence: The Psychology of Persuasion, By Robert B. Cialdini 3. Little Green...
June 18, 2007

All Real Estate Is Local: 5 Indicators of a Healthy Local Market

QUICK SKIM Scrutinize national housing trends all you want, but influences in your local market are really what determine whether home values rise or fall, NAR Chief Economist David Lereah says in his latest book All Real Estate is...

Dos and Don’ts of Great Classified Ads

Better ads can sometimes mean the difference between the success and failure of a real estate business. The Big Book of Real Estate Ads aims to take the agony out of preparing classified ads. It includes ad ideas for...

What’s In a Name? Your Market Identity

The name and slogan of your company tells consumers what they should expect from you. In Real Estate Brokerage: A Management Guide, 6th Ed., the brokers/authors teach the basics of management through case studies and textbook-style lessons. Published by...

Powerful Self-Promotion

By Kelly Quigley, REALTOR® Magazine Confessions of Shameless Self-Promoters by Debbie Allen (McGraw-Hill Cos., 2006) Buy this book from Amazon.com Marketing drives visitors to your Web site and keeps your phones ringing. It builds trust in your brand and...

Fresh Ideas on Managing a Brokerage

By Kelly Quigley, REALTOR® Magazine Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies by Robert Freedman (John Wiley & Sons Inc., 2006) Buy this book from Amazon.com. What can I do to get my brokerage...
February 1, 2006

Uncover Your Brand Identity

By Kelly Quigley, REALTOR® Magazine May I Have Your Attention, Please? Build a Better Business By Telling Your True Story by Chris Hilicki (John Wiley & Sons, 2005) Buy this book from Amazon.com. Top brands go beyond logos and...

A Winning Personal Marketing Plan

By Kelly Quigley, REALTOR® Magazine Fundamentals of Marketing for the Real Estate Professional by Doris Barrell and Mark Nash (Dearborn Real Estate Education, 2005) Buy this book from Amazon.com When you’re getting started in real estate, creating a strategic...